Hangzhou city's west lake grand mall is a large, modern, brand-based enterprise that combines r & d, production, brand management and services. The concept of international branding has been adhered to and has now evolved into a well-known, multi-branded, conglomerate, fashion-based enterprise. With a deep brand cultural philosophy, it has created its own fashion companies, with research and development (r & d) design centres, modern production bases, warehousing logistics and integration of operating services systems. The group has pursued brand strategies, sustainable development, the creation of development paths, increasing brand-building efforts, striving to achieve "group branding, brand grouping" and contributing to china's transformational upgrading and fashion-based branding powers. Products are well marketed in various parts of the country, and group performance has been growing rapidly for many years, with domestic garment industries and consumers having the power...