In 2009, xinjiang usu beer was awarded as “the proud brand”, “the most popular beer brand for xinjiang consumers”. Xinjiang usu beer company is one of the top 15 countries in the national beer industry, one of the top 100 enterprises in the national brewing industry, and one of the top companies in the beer industry. In 2009, xinjiang beer and usu beer were ranked 13th in the national beer testing ring. In 2008, the global president of kasib visited xinjiang to say that consumer loyalty to the two beer brands of xinjiang and usu was high, that market occupancy rates such as xinjiang were very rare globally and that xinjiang had high-quality wheat and beer resources. At the same time, the branded garthberg will be producing in xinjiang in the coming years, which will enable xinjiang usu beer to not only have high-end brands but also improve the overall competitiveness of brands。