Sammila women's clothes project introduction, brand positioning and core value brand name: sunmila positioning: small luxurious fashion women's brand, featuring “the daily needs of urban women to wear + light social scenes”, focuses on high-income middle-income women aged 25-35 and offers high-price clothing with both design and practicality. Core values: differentiation of styles: integration of "french grace" and "oriental simplistic" and creation of "tripable, dateable" singles. Fast-fashioned: 30-50 new sections per week to keep pace with international trends while maintaining the classic base line. Quality-price balance: using medium- and high-end fabric (e. G., silk, wool mix) with lower pricing than 30-50 per cent of traditional light-fat brands. Ii. Product system and specialty product line classification commuting series: shirts, suits, skirts (cutting, skin resistant, fit for office scenes). Light social series: small fragrance coats, knitting suits, half skirt...