Emu was founded in paris in 1962 and initially operated mainly as a social clothing for middle-income women. In 1990 it developed into a chained brand, with more than 100 shops in europe and sales exceeding 100 million francs. In 2000, guangzhou ichigo fashion co. Ltd. Acquired the authority of the asian regional general agent for the brand and imported the visual identification of roses, recasting the brand's culture and content. The meaning of emu in french is beautiful, young, beautiful, exciting; the chinese meaning of "sweetly" is dependent, beautiful -- all of this doesn't match the characteristics of the branded rose. The brand explains that the world isn't the ruins of dreams and laughs. And the white, pure, pure roses of red, glamorous sights, and in a moment the dust's trimming. Thorough, aerobic, quiet and silently open to the sweetness of the spirit. Rose, which interprets culture, art, philosophy, religion, nature... Is a metaphorical spiritual dimension of life, silent...