The 18 lady's federation introduced brand positioning, which is centred on promoting and advocating "the culture of the lady" in order to pursue natural comfort, to highlight the self-esteem of young urban women, who know their tastes, as the main consumer group, and to develop in many ways a dress that suits urban women aged 18 to 35. Brand style design creativity: from the european, korean fashion world, overall style: focusing on the image of eastern women as romantic and gentle, pure and sweet, and straight to my lady. Design concepts: the distinctive charm of eastern women's self-confidence and elegance through fashion, leisure and simple popular elements, emphasizing comfort, dressability and matching. Life: promote healthy, natural, comfortable, elegant life attitudes. The brand culture, "change, in river county, the ladies, the ladies..." - a culture that has been in china for thousands of years - has the cultural mark of grace, serenity, inner strength for chinese women. Th...