Mr. Zai's soup store (siozhou noodle shop) was born in shanghai in 1999 with suzhou soup buns, noodles and cooking. At present, mr. Zai's soup store has had more than 60 since its opening, covering all regions of shanghai, and is a relatively large chain in the soup bun industry. When brands were created, they were customer-centred and focused on product quality; they began by improving the business environment, focusing on services; and allowed every customer who visited mr. Choi to feel our real efforts. It is in this sense of business and in the interest of consumers that mr. Choi gained market recognition. After the opening of the second shop in 2000, mr. Zai's soup store began steadily to expand and grow into a restaurant chain. In 2007, the seventh year of the creation of mr. Choi's brand was developed into a restaurant chain with more than a dozen stores. In the face of greater market opportunities, firms also face more and more challenges. Product standardization and regulat...