In the early 1980s, fion began entering the japanese market, and this market, which focuses on brand quality and fashion, was well received, and product quality and design styles were once again recognized. Since then, fion's product design has preserved european luxury design elements, while incorporating eastern female-friendly elements, creating a unique design style for east-west integration. The introduction of raw materials from a single europe to a predominantly european japan ensured their richness. Subsequently, fion entered macao, taiwan, singapore, malaysia and indonesia. In the 1990s, fion began to enter the military interior market, and years of product design build-up gave fion a unique advantage over china’s fashion soil, and the beauty preference allowed fion to grow rapidly in china’s interior. Today, fion has a global footprint and nearly 400 distribution sites around the world. Fion originates in 1979 and comes under the name le fion, a french river, w...