The seo is designed to accommodate the search engine as much as possible on the basis of the user experience. With the development of the internet, the emergence of the search engine is inevitable. The search engine is the most commonly used tool for the user, who relies on the search engine and encounters any problems, starting with the search engine, so website construction must be done to optimize the seo。
(1) what is web site seo optimization
Seo refers to the technology and process of obtaining web traffic from natural search results. On the basis of an understanding of the natural ranking mechanism for the search engine, the website has been optimized internally and externally, improving the natural ranking of the key words in the search engine and increasing the flow of traffic, thereby achieving the goal of website sales and branding。
In a sense, the seo is a tripartite game of websites, search engines and competitors. While it is not necessary to know the technical details of the search engine, it is necessary to understand the basic working principles of the search engine, or to know it, without knowing why, it cannot understand the skills of the seo. Many of the seemingly “new” problems can be solved by understanding the rationale of the search engine。
(2) optimization and improvement of the natural ranking of keywords on the seo website
The acquisition and enhancement of the natural ranking of keywords is one of the manifestations of the seo effects, but the ultimate aim is to gain a search flow, and it makes no sense to have a ranking without traffic. Keyword studies (optimizing keywords where there is a real user searching) and writing (attracting user hits) are therefore important. Further, seo pursues targeted flows, which ultimately lead to profitable flows。
(3) seo optimization increases conversion rate
The ultimate goal of the website is to complete the transformation for direct sales, advertising hits or branding purposes. Seo, ranking, traffic are all means. Seo is part of the marketing of the network, and in the event of a conflict with user experience, business processes, etc., it is essential that everything be translated into the highest possible principle and not into seos。
(4) the optimization of the website includes both inside and outside the site。
In-site optimization refers to the adaptation of all websites that the station owner can control, such as website structure, page HTML codes. Out-of-site optimization refers to external linkage building and participatory interaction with industry communities, which are not carried out on the website itself。
