In recent days, the erie consulting group, a professional market research institute, has published a new study on media values. The results of the study show that in the women's vertical media, represented by only lady, the number of internet users earning more than $5,000 per month is 55. 1 per cent, while those earning more than $10,000 per month after family tax are 78 per cent. This figure is nearly 67 per cent higher than the average monthly income of chinese netizens of $3,000。
Another data shows that in the female fashion media industry, represented by onlylady, yoka fashion network and pclady, users spend more than $5,000 a year on average。
In fact, the advertising value of women's fashion media has long been highlighted. Data from comscore for 2010 show that women's media users cover more than 64 million people, vertical fashion women's weekly users cover more than 12 million, leading vertical fashion media users over 5 million, page views over 260 million and weekly users stay over 1. 4 million hours。
Remarkable hits and strong consumer capabilities have facilitated the placement of advertisements in women-related industries, such as fashion, skin-care beauty, body health, current information, leisure life, online shopping, luxury products, etc。
In fact, not only are women's fashion media, but the number of users of women's social networks is growing at an equally alarming scale and speed. Beautiful words and mushrooms street each have millions of fans in xinjiang weibo and tung weibo, with conversion rates ranging from 6 to 10 per cent, bringing in hundreds of millions of dollars each month for treasure hunting, drawing many followers。
Since a few years ago, faipé international, in addition to focusing on women's vertical market media, building a women's information portal, the faipule information network, which provides women with information on fashion, beauty and parenthood, has further deployed e-commerce markets, online training markets and even a chain of connections, with the expectation that several resources will be combined to achieve a win-win outcome. Currently, its platform is gradually being developed, and many users are already paying attention to the advertising value of the faipé information network。
The survey, which was attended by onlylady users, showed that they were willing to try new things, that they were easy to accept and that advertising had a high level of trust and transformation. Over 80 per cent of users believe that advertisements posted on the website have a high level of credibility; 15. 2 per cent of those users would directly engage in purchases。
In the opinion of the directors of the fibei information network, the advertisers are targeting potential business opportunities for vertical women's websites, which in turn have generated significant advertising benefits through collaboration with such websites。
