Optimization and competition are the two ways in which the current industry is promoting the mainstream, as well as the two carriages in which the two seemingly parallel lines have so much similarity that the customer is only “intentional” and not “methodical” in his choice, and let us now briefly describe them. How can network promotion be optimized and competitive?
Many start-ups and businesses are still developing and exploring, at a time when they do not recommend competitive bidding, because it requires a cost input from the outset, a little diversion or a lack of sales, and the extension will be cut off, at a time when there is no source of advice, there is no prior accumulation, and there is a need to start over. Optimizing, on the contrary, there is little first investment and risk. On the other hand, in the slow recovery of effects, some dissemination methods and theories in the industry will be identified, and the process will be a process of self-learning, with input and scale being controlled and the process being optimized and competitive。
So what is the fundamental difference between the two? A brief summary is:
1. Optimized inputs are small and cost-effective in terms of cost; they are large and manageable, and are based on their own budgets。
2. In terms of impact, the starting point is slow and effective over the long term; it starts fast and is controlled。
3. In terms of time, the optimisation cycle is longer and is more affected by 100-degree adjustments; the bidding cycle is shorter and is controlled only by humans。
4 in terms of brand effects, optimization is broad-based and influenced by ranking; competition is broad-based and bid-driven。
Note: optimization and bid are the two main ways of promoting the website, and client optimization or competition depends on such factors as the brand name of the client, budget placement and urgency。
It involves the owners of some traditional industries, who have worked for a long time, and have a certain level of sedentaryness and prestige in their brands, at a time when more business levels need to be promoted online. A normal way of doing this is to optimize their brands, so that they can find us, and then begin to expand their core business step by step。
By a certain period of time, one can see its competitiveness in the market, its strengths, weaknesses or growth points, and thus begin to prepare for it. Once their operations are relatively mature, a rapid start-up process is required, at which point competitive bidding will be useful。
Tag: how do smes compete for science?
