Analysis of traditional outdoor advertising in china, 2021
Outdoor advertising has a natural advantage over other advertising media in terms of universality, breadth and price. In 2020, there was a 4. 1 per cent decrease in traditional outdoor advertising expenditures compared to the year and a 16. 4 per cent decrease in the area of resources compared to the year。
There's been an increase in subway advertising
The outdoor advertising industry, which is the vehicle for advertising or advertising in specific forms, consists mainly of production components such as led display screens, led curtain walls, door signs, advertisements, outdoor (indoor) light boxes, large-scale billboards and even paints, as well as advertisements such as public service announcements, commercial advertisements, labels, instructions, etc。
In 2016-2020, there was a downward trend in the spending and resources of our traditional outdoor media. In 2020, there was a 4. 1 per cent decrease in traditional outdoor advertising expenditures compared to the year and a 16. 4 per cent decrease in the area of resources compared to the year。
Among the types of outdoor billboards, in 2020 there were three top-level billboard advertisements for waiting booths, station advertisements (subway) and billboard advertisements. At the same time, the number of types of advertising in subway stations is increasing. Of these, escalators (subway) were 15. 5 per cent more expensive than in the same year; station halls (subway) were 14. 9 per cent more expensive than in the same year。
Ap brand ads are active
In 2020, traditional outdoor advertising was ranked among the top three industries, namely, mail and telecommunications, commerce and services, and it products and services. Of these, the it products and services industry experienced a rapid increase of 184. 9 per cent compared to 2019。
In terms of advertising for various products, there has been an increase in the cost of such items as web sites and the digital products of app in 2020. Of these, mobile client spending on software and services increased by 279. 9 per cent over the same period, leading to significant increases in it products and services。
In 2020, traditional outdoors accounted for 21. 4 per cent of the total share of traditional outdoors. Of these, vivo spent on the ground, ely and panorama in the second and third places. For the first time, the apps, such as ape counselling, live homework and zebra ai, are on the list。
For more information, please refer to the " analysis of the strategic plan for the market for advertising and investment in china 2021-2026 " , which provides solutions such as industry-wide data, industrial planning, industry declarations, industrial park planning, industrial solicitation, and ipo collection and research。
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Analysis of strategic planning for market foresight and investment in the advertising industry in china, 2025-2030
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