On 18 august 2025, brand finance, the british authority, launched the 2025 global food and beverage brand, which generated widespread interest in industry and the capital community. In the “global non-alcoholic beverage brand of 50 plus”, chinese plant protein beverages represent six branded walnuts, pepsi coke, farmer mountain springs, red bull, and other internationally recognized brands. The report notes that china's brands have become increasingly important in the global food and beverage markets through high growth, cross-product leadership and sustained sound development strategies。
Under the trend towards healthy and high-quality global consumer markets, vegetable protein beverages have become a popular track in the drinking industry. Data show that market size is expected to exceed $200 billion by 2025, with an average annual rate of growth expected to remain above 20 per cent. In this context, the six walnuts, which rely on market insight and strategic layout, have not only managed to remain at the forefront of the industry, but have also achieved a steady rise in brand values. Industry indicated that six walnuts responded to consumer demand with continuous r & d innovation and promoted product iterative and product group expansion, not only enhancing consumer trust and brand recognition, but also achieving effective market share expansion. Together, these systematic strategies build the lead of six walnuts in industry and provide sustainable support for their long-term development。
According to the above-mentioned sources, the selection of six walnuts to the global list for many years in succession depends on their strength to move through the market cycle and to maintain robust development. In the 2024 financial paper, the walnut drinker stated that the company's corporate mission to “focus on providing quality walnut beverages and work to improve the human intelligence and happiness index” was unwavering, guided by long-termist values and guided by the concept of low-carbon, environmentally friendly and sustainable development, continued to develop a strong walnut beverage industry, and continued to consolidate the company's leading position in the vegetable protein drink industry。
As the core brand under the umbrella of the walnut drinker, six walnuts in the field of long-term deep-tilled walnut milk subdivision have been focusing on the development and transformation of the nutritional value of walnuts and have succeeded in building widely recognized product capacity. The six walnuts not only created a blue sea market through precision access to the “brain”, but also embedded the idea of a brand of “often using the brain, drinking six more walnuts” in the consumer's mind. Currently, six walnuts account for about 80 per cent of the walnuts' milk segment market and are certified by sullivan, an internationally recognized market research institution, as “the country's first purchase volume”, consuming over 100 million kilograms of walnuts annually。
In the context of promoting technological innovation in industry, six walnuts have established research and development platforms within and outside the united nations to accelerate the transformation of scientific results, achieving a utilization rate of over 97 per cent of walnut nutrition. In recent years, on the basis of the six walnuts of the firm, innovative research and development products such as red dates, walnuts and soybean milk have been introduced, multi-spectrum products such as guacamole, new sugar-free and fresh clothing have been introduced, and product matrices have been set up to meet different consumer needs。
According to a consumer satisfaction survey conducted by nelson in the second quarter of 2023, over 90 per cent of respondents indicated their willingness to recommend six walnut products to their families or friends. At the brand value level, six walnuts jumped from 120th place in 2018 to 80th place in 2023 in china's list of top-value brands, and six walnuts were stable in the top 10 food beverages for five years in a row, reaching fifth place in 2023, with a growing brand。
