Edm: internal mailing group, third-party platform, database integration marketing, etc。
Community marketing: bbs promotion (posters and events) sns (microbulation, twitter, qqc promotion, etc.)。
Cps \ sales share (one distribution, results network, founding union)。
Seo: search engine optimization。
Score marketing: points convertible, points depreciated, points purchased, etc。
Dm catalogues: traditional single catalogues, such as mcallen, red child, vanity。
Underline activities: exhibitions, experience shops, etc。
Traditional media: television stations, newspapers and magazines。
Question five: what are the indicators of the digital reference criteria for the marketing of electricians
Access pages
The traffic is effective when visitors to the network reach > = more than five pages。
Access > = more than 10 pages are high-quality traffic, and 2 pages below are waste traffic。
Access page = 70 per cent of high-quality traffic。
Stay time
More than three minutes of effective traffic
High-quality traffic in excess of six minutes
Less than one minute is the flow of garbage。
Secondary rate data
Over 70 per cent of home page jump rates are high-quality traffic。
Conversion rate data
> = more than 1 per cent of high-quality traffic。
Traffic rate
* total number of sales outlets。
Varieties sold
The total number of goods sold in all the commodity categories in the stores。
Commodity sales rate
Number of commodities sold cumulatively
The flow needs to be distinguished
The real flow and flow
It's a lot of money
It's natural and purchasing
Pv traffic is high and pv traffic is low
Business flows and entertainment flows。
Question six: a synthesis of digital tools, our concerns
Access queries: lexa, chinaz query tool。
Network prevalence: searching for website names, the more results are relatively popular。
Industry ranking: query iri's ranking。
Online news exposure: searching for baidu news。
Seo performance: recording with pr, ranking。
100 degrees: the 100 degrees index is used to reflect web exposure and user interest in keywords over the past 30 days。
Number of new registered users per day = uv* 1% (reference data)
Active users = registered users/10 (reference data)
Highest simultaneous online = 20% active user* (reference data)
Number of clients traded on fees = active users * 5% (reference data)
Sales: number of clients traded on fees* average price of goods
Price per customer trade retail term also known as atv, i. E. The average amount of goods purchased per customer
Question seven: what do you want to do for an e-commerce company? (don't think wrong.)
Ui is the acronym for user interface. The ui design is the overall design of the software for human interaction, operational logic, interface beauty..。
Td - technology development department
Js is javasCript frontend development。
Dz, which is page reformulation, page production。
Question one: what are the types of x2xs most commonly used in the media and in bulls
E-commerce models
B2b (economic organization versus economic organization)
B2c (economic organization versus consumers)
B2b2c (business to business to consumer)
C2b(t) (consumer pool bid - group purchase)
C2c (consumer-to-consumer)
B2f (business-family)
O2o (online and underline)
Saas (software services)
Paas (platform services)
Iaas (basic services)
M-b (mobile e-commerce)
B2g (government procurement)
G2b (government sales)
B2m (e-commerce enterprises oriented to marketing)
M2c (producer-to-consumer)
Solomo
Abc (agent-business-consumer)
Bab (enterprise-union-enterprise)
P2c (life services platform)
P2p (point to point, channel to channel)
Sns-ec
B2s (sharing, or experience)
Question two: what are the differences between o2o, c2c, b2b, b2c
One, o2o is oThere are four operating models:
1)oYou know, line to offline is a line-to-line consumption experience
2) offline to online is offline marketing to online
3) offline to oLine to offline is offline marketing to offline trading and downline consumption
4oLine to offline to online
2. Differentiation by example。
1) o2o, e. G.: insurance directs o2o, suning e-o2o, popular comment o2o, etc
C2c is coIt's personal, like a treasure shop。
3) b2c is business to commerce and individuals, and this is a lot of excellence, don, kyoto and so on. B2c, c2c is important to use logistics。
4) b2b is business to business, like ali baba。
For example:
C2c is what i sell you
B2c is the company i set up to sell. You buy it
O2o is where i set up a company to sell you, but you have to pick it up yourself
B2b is what you set up to buy my company
Question three: what are the most common terms for mobile internet? (indistinct accent)
Pr outreach: software promotion
Adertorial: one of the software advertisements, paid articles, deliberately designed to make an image of an ordinary article。
Banner ad (blank ad) on top, bottom or side of the web page
Dsp advertising: demand-side platform, a demand-side platform。
Pop: point of purchase, for the purpose of "selling spot advertising", also known as "shop header display". It is meant to be a head-sales promotion tool in a commercial sale, which is of an open type, but is dominated by displays placed at the head of the shop, such as plaque, posters, small stickers, paper racks, display racks, piles of paper, large brands, physical models, flags, etc., which are within the scope of the pop。
Extension mode classification
Cps: the abbreviation of costa per sales, i. E. The distribution of sales。
Cpc: cost of costa per action。
Cpm: cost per mille, or cost per thousand。
Pc: cost per click。
Cpr: cost per response。
Cpp: costa per purchase, per purchase cost。
Click and convert
Uv: unique vister, independent visitor。
Pv: page view, i. E. The total number of website views
Ip: internet protocol, which refers to the number of stand-alone ips with the same ip address counted only once in one day
Pr values: called pageran (page level), a method used to assess the “important” of a web page。
Alexa: alexa. Com is a website dedicated to publishing the world ranking of the website, which ranks in two categories: comprehensive ranking and classification。
(b) crick: (number of hits/ number of hits) i. E., crick through, number of hits by users on advertising, one of the indicators to assess the effects of advertising
Crick rate: (click/point rate) i. E. Crick through-rate; i. E. The ratio of internet ads to hits, i. E. Clicks/impressions. If this page is visited 100 times and the ads on the page are also hit 20 times, then ctr is 20%, and ctr is one of the indicators for evaluating the effects of advertising。
Roi: return on investment. Investment rates。
Cr conversion rate: coThe abbreviation of nversion rate refers to the proportion of the total number of visitors to a website that has been transformed。
Two jumps: when the page of the website is expanded, the first clicks on the page by the user are called "two jumps" and the number of two jumps is "two jumps" and the ratio of two jumps to views is called a two jump rate for the page。
Eject rate: the exit rate refers to the percentage of users who visit a page and leave。
Pages per capita: pv combined divided by ip = page per capita. Pages > = 10 per capita are quality users。
Repetition rate: refers to the number of repurchases made by consumers on the website
(a) the unit price: is the average amount of the goods purchased per order, i. E. The average amount traded。
Question four: what are the ways in which electricians market
Web media: portal ads, client software ads。
