On january 17th, the german research team took more than a year to discover that google searches were getting worse and worse。
The scientific team from the center for scalable data analysis and artificial intelligence, leipzig university and weimar bauhaus university spent more than one year in-depth research on google, buffalo and duckduckgo, and by tracking the results of a search of 7392 product commentary, it was found that google searches were becoming less and less quality。
The preliminary findings of the team were as follows:
The top-ranked pages are on average more optimized, the use of union marketing is more monetized and they show signs of lower text quality。
Only a fraction of the products on the network commented on the use of union marketing, but most of all search results used union marketing。
The team also found that the garbage site had been playing the “cat-and-rat” game with google, and that the trash site often tried to play the google system, up to the top of the google ranking, and was shot down。
The team said:
Most of the top-ranked product reviews on the commercial search engine results page used union marketing, and a significant portion of the complete seo products were trash。
The optimization of the search engine is a long-term battle, and we see that as the search engine and the search engine optimized the engineers ' rotational adjustment of parameters, the garbage review continues to enter and exit the search results。
Google, bing and duckduckgo will periodically adjust the algorithm to remove the content of the total waste, but overall this will only have a “temporary positive impact”。
The search engine seems to have lost in the spam-op game. It is worth noting that google has the same problems as duck duckgo and, in many cases, according to researchers ' measurements, google performed better than necessary and duck duckgo。
Researchers warn that with the emergence of artificially intelligent spam, such ranking battles may become more serious and truly threaten the future utility of the search engine:
The distinction between benign content and spam in the form of content and linked farms is becoming increasingly blurred -- a situation that is bound to worsen once artificial intelligence is generated。
