Six months ago, in tokyo, a mini-detainer in the louis vuitton shows was extraordinary:
It's prototyped from louis vuitton's original hat box, original contours, rigid wrapping, classic monogram printing. The edges, the stitches and the handles are made by craftsmen with pure manual work and look very elegant. French women in the 1960s can only imagine the elegance and romance of wearing a red dress and walking through the streets with a hat box。
Louis vuitton has been very interested in reducing the classics since he narrowed them down. This thing; but you'll find that when a large travel item turns into a small n, it's much more cute. But the price is doubling, which is a good explanation for what is called "concentration is essence"。
Petite boite chapeau
(a) petite boite chapeau has a third set of modifiable leather handles that can be easily hand-held or attached to the arm; a detached id id kit with lvlogo on the front side; and a side belt;
It was opened with the classic diamond stripes of louis vuitton's bag, with a fine lamb skin. The only thing that makes sense is that the size of it can only drop the iphone 7。
The old flower series also has a reverse monogram inverted color, which is to turn lv logo's color to the background and look more fashionable。
Petite boite chapeau
Petite boite chapeau can really be a real lady's box, but it's not a good-looking one, and a lot of celebrities are carrying it。
Would you buy a woman-class lv from the 30,000 wons? It's already part of my plan, and there's a little box in town called bento box:
Bento box ¥17,700
It's not as hard as petite boite chapeau, with a two-colour collage behind and behind, with a very thin fiber liner, and still with an iphone seven
The biggest feature of bento box is that its locks are closed, and you can only open the box by opening a fixed lock
The good news is, this box has a long-term version, 26 cm long enough to drop your iphone x!
Bento box ¥19,700
See, i'm talking today about louis vuitton's current series of most precious women, who have always thought that they can afford their small box series either financially enough or with deep feelings about lv. As far as the case is concerned, it has to be mentioned the essence of the branded petite malle, which is a box designed to be completely restored to the traveler's hard case. Louis vuitton started out as a traveler's box, the first product in the early days of branding。
Louis vuitton's hard case, appearing in the movie "the love of the twilight" (1957)
Petite malle can be said to be a perfect continuation of the hard box, which, although small, is valued by a sophisticated process. These traditional processes, ranging from the styling of logs to the use of adhesives, tarpaulins, lozine edges, metallic angles and screws, and diamond grafts, are all manual。
The first classic monogram flower box in 2015 had to sweep the fashion circles as soon as it came out and lamented the amazing purchasing power of girls. In the two years that followed, it produced a variety of materials and colours, and the greatest highlight this year was the inverse monogram and the tokyo geisha series limit:
Petite malle ¥42,000
More notably, the new boxes above have been improved in size, and the new size is larger than before。
This change in size made it possible to lower the box that couldn't have put down the plus, and this little improvement is a huge change for us. For louis vuitton, it can be said that it is historic, and that is a small detail that is sufficient to reflect a luxuries-oriented approach。
♪ 39, 500 - ♪ 90, 500
It's a line of history
The hard box with the essence of louis vuitton's brand, which i have the most profound influence on me, is a film called step out, which is a literary action film directed by kang wen in 2014. Seriously, i can't remember the whole story, but the picture of the 15 lv suitcases coming out is amazing, and it's beautiful;
A picture of the movie "step out."
Lv loaned 15 100-year-old antique suitcases from the louis vuitton museum in paris for the first time in the history of step one, making the classic monogram stamp a play;
A picture of the movie "step out."
This is the first van of louis vuitton, which came on the market in 1897, with springs and buttons, which are both dust- and tide-proof and seal-proof;
A picture of the movie "step out."
It also includes a travel box designed for gentlemen to mitigate impacts, a room for ladies in the closet, a wooden roof on a car rack, an antique lv van with hats, etc., and a one-time viewing of lv's various size and functional antiques, which feels very good
To trace louis vuitton's hard-box history, it has to start in 1837. In that year, mr. Louis witden, 16 years old, travelled on foot to paris and was happy to be an apprentice to mr. Maréchal. At that time, carriages, ships and trains were the main means of transportation, so that luggage was often worn by collisions. Thus, mr. Louis vuitton came to mind. He himself became the chief assistant step by step from the apprentice of the suitcase craftsman and eventually an expert in the suitcase trusted by queen eugene. His first-hand hard case appeared in 1854, when louis vuitton, the brand name of which he named, was created。
In the ensuing 40 years, he and mr. George wyden, the second-generation bearer of the brand, successively designed four classic lv canvass travel boxes;
Trianon grey canvas suitcase (1854)
In 1888, mr. George wyden introduced a new pattern (also known as damier's) with the marking of l. Vuitton, marque déposée, which makes it difficult to replicate. In 1890, the first damier scheme was presented;
By the twentieth century, louis vuitton's traveler box had largely established its status, and at that time passengers had been accustomed to placing all the necessities in the box. It also raised security concerns, so the witden family became aware of the importance of locks, and then the brand created different kinds of locks for all colours of the traveler's hard drive
It's a classic element that's been branded long ago by such a good start against theft, and now most people can quickly identify their brands by looking at the locks that are unique to louis vuitton. With the locks, the functionality of the hard box has increased significantly, but the pre-discovered widden family quickly realized the limitations of the big box, and the derivatives of the various hardboxes have emerged;
Make-up box, 1906
The fine process of producing louis vuitton's hard case has been kept intact and every craftsman has been working to continue the essence of his brand。
At asnieres' so-called workshop, the craftsmen carefully handle each detail, where hand-draw individualized custom products。
Louis vuitton’s hard-box history is also a history of social development that bears witness to the progress and development of human society, with such a deep brand culture and historical legacy, which may be why it is so popular。
