If you're doing a b2c electric independent station, it's probably been through the same phase as me。
At first, we'll focus on advertising:
On facebook, google ads, looking for people, discounting。
The flow comes fast, but you know very well: it's not a long-term manageable growth。
I'm really determined to use seo as the core growth channel after a very realistic blow:
Advertising costs continue to rise, but conversion is becoming more and more volatile. I realized that if i could not establish a stable and predictable source of natural flows, the business would always be passive。
Since then, i have systematically studied, practiced, and reset the electrician seo。
This article, as a man running a b2c stand alone, is a complete summary of the approach。
Not "how to write "seo," but how to rely on "seo" to keep getting the bill。
I stepped on the biggest pit: the keyword was wrong at the beginning
When i was a seo, i made a very typical mistake:
Look at the search, not the motive。
I'll give priority to those:
As a result:
And then i realized a real problem:
The key word for the electrician seo is not "someone can search" but "is he going to buy it?"。
How i'm doing the electrician keyword research
Now, i'm doing a keyword study, and i'm going to focus strictly on the “purchase path”。
Step 1: search for words from real electricians
I no longer rely only on keyword tools, but rather on words from these places:
This step has only one purpose:
Make sure this keyword really fits for sale。
Step 2: screening keywords with 4 criteria (this is the key)
I will now use the following four criteria to sift out inappropriate words:
Search volume
Not big, but steady
Match with product
The man who searched for the word, would see my product think, "that's exactly what i want?"
Commercial intent
See if there's a lot of product pages, categories, not encyclopedias
Competition difficulty
It's in front, isn't it a bunch of super strong domain names
If it was, i'd change my angle, not be hard
When this is done, the number of keywords will be much smaller
But each one is closer to the order。
The structure of the website is the most undervalued part of the electrician seo
I also underestimated the structure of the website。
Until one time i found out:
It's also a new page that's been recorded for a few days, and for a month。
The problem is not content, but structure。
I've seen the most common and deadly structural problems
This is very unfriendly for the search engine。
And then i set myself three dead rules
Any product page within 3 clicks must reach
U. R. L., you know what this page does
The classification page is the core asset of the seo, not the transition page
I'll make a clear distinction now:
When the structure is streamlined
The movement of page weights, the speed of recording, and the overall stability are significantly improved。
Page seo: i will stop writing for the search engine
I used to do pages, seo, and i'd ask myself:
Is that enough
Now i ask:
Will there be no doubt after the user has read this page
I'm going to optimise a page, and i'm going to focus on these things: 1. Titles and descriptions: service to click, not rank
Ctr itself is a very real signal。
Content must cover “real hesitations”
I'll join you deliberately:
These elements are often more useful than a stack of keywords。
3. Pictures and structures to determine whether users can read out
Seo page, which is essentially a "efficient persuasion page"。
Technology seo: it doesn't take off for you, but it can prevent you from crashing
Technology seo was the part that i really valued later。
Many times, seo can't do it, not the content, but:
These questions won't kill you right away
But it's going to be a long time before your website ceilings。
I'll check regularly now:
It's not about blogging, it's about eating more search needs
I've suspected it before:
Does the electrician really need content
And then i found out that the content was the seo amplifier。
It helps you:
When i write, i do one thing:
Answer real search questions, not branding。
Outer chain: not the more, the better, the better
I no longer pursue quantitative chains。
I value it more:
Even a real assessment, an industry quote
The long-term value is much higher than a pile of garbage links。
The electrician i understand right now, seo, is a long-term but definite path
If it's important to sum up my current electrician seo methodology, it's:
Understand real search needs
{\chffffff}{\ch00ffff}{\ch00ff00} to build a structure with keywords, a page that really solves the problem, without dragging back into the process, the content expands the boundary, enhances trust in the outer chain, keeps rehearsing and optimizing.
It's not fast, it's not exciting。
However, it is stable, replicable and generates orders on an ongoing basis。
It's one of those things i confirmed after i walked the bend. Yes
If you're also doing the b2c electrician independence station, i'd like to say a very true thing:
Seo was never trying to please the search engine, but it was forcing me to think about what the user was thinking。
When you really understand:
Rank, just results。
It's an ongoing, continuous optimization of my own。
Many times we think we're doing seo, and we're actually running away from more difficult things, such as really understanding users' hesitation, real needs, using scenes, and even why they don't buy them。
And seo will be very cruel to you:
As long as you write more and as good as you can, you won't have a stable ranking, and you won't be able to change the flow。
In turn, when i'm really on the other side of the user side doing content, pages, structures, a lot of seo techniques have become less important。
Ranking, exposure and transformation are all a natural result。
So for me, seo is long gone as a channel of access
It's more like a long-term training of me on how to make business right。
Slow, but yes
No showmanship, but it works。
Long-term compound interest
And that's why i'm willing to continue to invest in seo。
