Keep an eye on me and keep getting a direct landing from seo & marketing business
Focus on global search optimization, brand orientation and integrated marketing, using a systematic approach to help you keep your flow steady and rank up。
What are you afraid of
There are millions of layers of content, but few can be captured by a search engine; there are keywords that are covered, but they never reach the front page; and there are flows that are too high and low to capture the code of steady growth。
If you're also worried about the big site's seo, this thought map will be dismantled, and a practical guide will help you get through the entire chain from strategy to landing, and your website will become the search engine's pet, and the traffic will continue to swell
I. Understanding: the core logic of the large web site seo
Unlike small and medium-sized websites, the core of a large site, seo, is:** systematized, refined, scaled**
Small and medium-sized sites can work with single-point optimization, and large sites (information stations, electric power stations, content platforms, etc.) must have a complete optimisation system that covers the full dimensions of "outside + station content + data + competition" to create long-term advantages in the search engine。
This thought map is the "operational map" of the big website seo, and we're deciphering it from one level to the next, and each node is a real-life approach。
Ii. Out-of-site optimization: "external bridge" to provide traffic to the website
At the core of off-site optimization is the enhancement of the website ** weight and trust ** to get the search engine to recognize the value of your site and channel it through external channels to rank in the anti-nursing station。
1. Extra-chain construction: multi-channel layout, rejection of single dependence
** exterior chain construction pit **: refusal to purchase outlinks of garbage, mass outlinks, and once punished by a search engine, website weights will be lost and lost。
2. Core principle iii on outer-chain construction, in-station optimization: "friendly sites" that transform the site into a search engine
Site optimization is at the heart of a large website, seo, which accounts for more than 70 per cent, making direct decisions on entry, ranking and flow。
1. Keyword positioning: the right direction for precision
Key word classification:
**keywords study **: a complete database of keywords is developed by digging up high search volumes, high transformations, low competition keywords, etc., through competitor analysis, 100-degree index, google keyword tools, etc。
2. Inner structure optimization: making spiders crawl well and catch them all
Large websites are the most prone to structural disruptions and deep layers, leading to the recording of clamps。
** core principles **: flat structure, website level no more than 3: home page → content page
** supplementary optimization **: bread crumb navigation, sub-navigation, web map to help spiders quickly comb the structure and improve the efficiency of recording。
3. Intra-chain strategy: full-station rights with internal links heavy
The inner chain is the "weight distributor" of a large site, and a rational layout allows for a smooth flow of weights。
Core principles:
**details optimized **: title writing, keyword and description settings, url standardization, robots. Txt, 404, 301 re-direction, each directly affecting ranking。
4. Site map settings: a "navigation map" for spiders 5. Keyword deployment: precise burial of keywords throughout the station
** deployment order**: final page (long end) theme page (hot) column page (fixed) front page (core)
Recommendation for deployment:
6. Long end keyword mining: traffic money for large websites mines
Long end words are low in volume, but large and accurate in volume, which is the true flow cornerstone of large websites。
Long tail type:
** excavated tools **: 100 degrees of knowledge, 100 degrees of index, 100 degrees of search, google keyword tool, batch library, full site layout。
Iv. Content development: high-quality content-driven search engines and users
At the heart of the search engine is ** the content of the king **, especially the large website, with no quality content, and all optimization is empty。
