Decision-making on pricing the sale of products is a very important element of an enterprise's productive activities. What, then, are the ways in which pricing decisions and pricing decisions on the sale of products are needed
I. Relationship between product marketing pricing decisions and market-type decisions
Market type
Control over prices by enterprises
Pricing decisions
Full competition
Individual manufacturers are passive recipients of balanced prices
Not involved
Monopolization of competition
Individual manufacturers have some influence on prices
Involving
Oligacy competition
Individual manufacturers have some influence on prices
Involving
Total monopoly
Individual manufacturers are free to determine the price of the product
Involving
Monopolizing competitive markets, with a small number of producers and differentiated products
There are oligopolistic markets, with a small number of producers, and products converge。
Methodology for product pricing decisions
Market pricing law
The market pricing method is premised on the existence of a dynamic market for the product, based on the market price for the same product or on the market price for the same or similar product. The advantage is to maintain market sensitivity and peer sensitivity。
2. The method of pricing the sale of new products
(1) illustration of price
Higher primary pricing to generate short-term windfall gains, followed by later entry and gradual price reductions. Short-term strategies, applicable to products with short life cycles. For example, electronics, such as mobile phones, are very expensive when they are listed and quickly reap short-term benefits。
(2) permeability pricing
Lower initial pricing in order to gain market share, and later gradual price increases, long-term strategies and long-term market positions as market positions consolidate. For example, a number of emerging internet companies, such as “trip-trucking” “more” — initially with subsidies to lower prices, attract customers and gain market share。
3. Cost-added pricing
Cost-added pricing is divided into full cost-added pricing, preservation point pricing, target profit, variable cost pricing
4. Pricing methods with idle capacity
Pricing premise: enterprises have idle productive capacity and market demand is changing
Pricing principle: the quotation should choose between the variable cost and the target price
As long as prices are higher than incremental costs (i. E., variable costs)
All right, here's the method of pricing the sale of products. For more studies on pricing the sale of products, register to join the cattle network and share and discuss with teachers and small partners。
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