In writing, titles are often the key to determining the rate of hits and the rate of completion. The author of this paper has revealed two core humanist switches — benefits and curiosity — by deeply dismantling the titles of 100+ products sold on the internet, and has provided you with a set of titles written on current sales. Whether you write public articles, short video scripts or little red book grass, these hands-on sentence templates will make your titles attractive and easily increase the number of hits。
It's been a long time since i've written a case
You don't have a hit on the title right now, or you don't have a short video finish, and the next way i'm talking about it, you can sell it on the spot, and it'll work。
Here's the thing
Many years ago, i collected 100+ products for sale online (many of which were in the hundreds of thousands, or even millions), and then..
I focused on decapitating their titles. Why
Because the title of a good sales case is in half, and even more... I'm not exaggerating
So, what do i remember first? It's just..
Why did the devil get caught when i first saw a title? Why can't you control your hands? Do you ever feel that way
Once i find out why, it's like i've found the code for selling the article
So in the next month, i started the crazy "discovery" of the headline code
At last, after i had detached the lines behind those headings, i suddenly had two words in my head, and then i realized that those two words were the "provocates" of all the blasting titles
They're like an invisible switch, and once you're pressed in your brain, it's hard for you not to hit。
In other words, the next time you just activate these switches in the title, the number of hits will increase exponentially
So what are these two words
I'll tell you what, in order for you to carve these words into the bones, the next time you can think of them, i'll show you a few..
I decoded the "sale bang heading" template
And then you look at it and see if you can extract these two words。
Of course, it doesn't matter if you don't get it out, and i'll end it with you, but at that point, i'm sure you're not feeling the same way you are now
All right, move the bench. Let's go
01 why...? + numerical suspense
Examples:
1. Why is the older the child, the more reluctant to communicate with you? Ninety-nine percent of parents don't know
2. Why is the skin of the face mask or dark yellow every day? 99% of you picked the wrong mask
02 / how to use +xx seconds/minute/hour/day + ideal state
Examples:
1. How do you use 10 seconds to smooth out blocked noses? Spray it, it'll feel good all day
2. How can you use three months to make yourself a personal brand consultant for 10,000 months
03 / on what basis
Examples:
At 1. 14 years of age, drop-out from school and 29 years of age, at a price of over 100 million, what is the girl after 90 years of age
In three days' time, it's 150 million times to the horny moose and more than 8 million times to be transmitted
04 / 1 = n, what kind of... Help you (province, get)
Examples:
1. With 1 = 200 faces, what kind of cure can save you a year's face
One = three apples, one green? What kind of vitamins can get you a day in a minute
05 / you never used it? + ultra-value benefits
Examples:
You didn't wear it? It's already hot in beijing. It's sweaty, it's hard to get rid of
You haven't used it yet? Sleeping pillow sprayed like a baby sleeping all night to save insomnia
06 / a... + how...
Examples:
A short three-hour course on how to teach you to be a mom and dad without anxiety
2. How did a piece of national treasure soap from the dead sea conquer all the pores in one minute
07 / painful question + overvalue + counter-question
Examples:
A lap of meat on your waist? Give you a 30-day window of thinness. Would you like to try
The mosquito is always following you? Use it to spray it out. The mosquito never comes near you again
08/---- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- --
Examples:
One-ten short video photography techniques, hand in hand to teach you how to shoot a bomb, especially number five, is too practical
Don't buy the four toys that endanger children's health, especially number two
09 / population labels/time points + must (yes, yes)
Examples:
These three children must be known by qualified mothers as "signs" for hunger
2. Ten types of office taboos that must be known when entering the workplace
10 / time + human pronoun + success in reverse attack + “he/she says ·”
Examples:
When she was 1. 31 years old, she went from 5500 to 80,000 + a month, and she said the side business was hiding your money
Two and a half months ago, she spent the night stealing coupons, and now she's getting $50,000
/ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Examples:
I'm not afraid of getting cold again! With this, the food is warm. One second to collect. Put it away. Snippets
Smile is no longer afraid of any eyeburns! With this korean blasted eye mask, it's light
Well, after reading the sentences, i asked you, have you found any common features
Then i'll tell you what you think。
It's the headline. The core is the two personal switches behind it
Benefits
2. Curiosity
Let's start with the good. Why write the good
It's not about the user, it's not about him
What good can you bring me
So how does it work? Just remember two words
Results
What exactly does your product do for the users
For example, i had a test before, and i wrote two titles, as follows:
I'll teach you how to write a book with the "little law"! You can do it in an hour
Teach you how to write a book with the "cock law"
You can guess the reading of these two articles
Well, i'll just tell you..
First reading: 11. 1 w
Number of second readings: 142
The two articles were identical, but the number of readings was 782 times the same, why
By the way, it's just because the title says, "someone writes one day, you can do it in an hour."
It's a real result. It's an attractive advantage
Amazing, huh
Look at you, it's probably not very clear
If you're a salesman
Don't write:
How effective is the writing class
Other organiser
Write a book before bedtime and earn a month's pay
What if you're selling a thermos
Don't write:
Inline 360 degrees of silicone conservatory
Other organiser
Today's water. Tomorrow's hot
If you're a face salesman
Don't write:
Make your skin younger
Other organiser
Wear it at night, and the next morning the skin will be tender
If you're selling bao
Don't write:
Increased immunity, healthier health
Other organiser
A few trips a year to the hospital
If you're selling incense
Don't write:
It's fragrance
Other organiser
I'll sleep like a baby every night
If you were a smoker
Don't write:
Five times more
Other organiser
Hot pepper doesn't choke
See
Blow the product, the user will be disgusted, the user will be interested
And why are you curious about the title
As i said earlier, the advantage is to make the user feel related to him and then get interested, but..
It's not enough that users can't control their hands, make clicks, or..
There's not enough support for this interest
It's time to get curious. Give him a light
If the benefits are of interest to the user, curiosity will prevent the user from refusing
For example, the title of the following two sentences, if you feel anything different:
"the law of the heart"
B. Discovering the 10 unknown ways in which the secretary-general of the civil service works
What kind of impulse would you like to know more? Obviously second, right
Why
Because there are two more words in the second sentence, called "discovery" and "unknown," right
Don't underestimate the two words, with them, the curiosity of the users, the exponential increase, i say, you should know。
Words like this that attract a user's eyeball. I call them eyewords
So what's the common eyeword
Too much, like:
Nothing to say, not to tell, not to reveal, not to know, not to know, not to learn, not to know, not to know, not to know, not to know, not to know, not to know, not to know, not to do, not to believe, millions, super, last, the only, amazing, exciting, excellent, new, sneaking, secret, secret, secret..
More, you have to sum it up in the field。
Well, you might say, sir, is curiosity good in the title, in the script
Of course, if you don't believe me, i'll give you an example
If you used this phone to take pictures, you'd know its power
It's all a postcard. It's like the master's work。
It contains an ai chip, which adjusts the parameters according to the automatic environment recognition mode。
With regard to the function of auto-regulating the ai chip, let's just say, if you shoot a person, it will automatically switch the color pattern, if you shoot grass, it will switch the green tree mode, if you shoot a night view, it will automatically switch the super-night view mode
If you take pictures with this phone, you'll know its power
What power is it
It's all a postcard. It's like the master's work。
You might have to ask, do you have a lot of complicated parameters before taking pictures
Not required at all! Because it contains a self-contained ai chip, it adjusts the parameters according to the automatic environment recognition model
So, what's the a. I. C.
In short, if you shoot people, it'll automatically switch to beauty, if you shoot grass, it'll switch to green. If you shoot the night view, it'll automatically switch to super night view
Did you find anything different about the two books
Right, smart, doesn't it feel better to read the second one? Why
The secret is on top of me
So what's the point of these questions
Is that what you've been thinking about and looking for answers
In fact, you're caught in curiosity, and you're going to look down, and that's using the question hook to trigger curiosity
Did you see this? If you're careful, you'll find my articles are full of questions. Now you know why
All right, now you're repeating it three times in your heart
But all the best, the best and the most curious
So the next time you write the title, the other scripts, and when you're done, you can go to the two dimensions, like:
How much do you get for 100 points
If you're curious about 100 points, how much do you score
Is it easy to know what happened to your writing
All right. Class dismissed