In the midst of globalizationForeign trade websiteIt is no longer an “option”, but a “necessary option” for the enterprise. A professional and efficient foreign trade website will not only help you break geographic constraints, but also allow overseas clients to come forward! But when people talk about building stations, they're big: complicated processes? High technology threshold? Today, in the most popular language, we have dismantled the “gold formula” of the foreign trade website, so that you can easily grasp the secret from 0 to 1
I. The foreign trade website is not a regular site, and these five core elements are essential
Multilingual layout: don't expect clients to speak english
Basic configuration: english is standard, but the target market language is the key
Progress strategy: spanish, french, arabic, where your focus is, where your language goes
Note the details: interpreters need a professional mother tongue. Machine interpreters only make jokes
2. Product presentation: making the product speak for itself
High-resolution vision: at least 6-8 multi-angle product maps, better video presentation
Specification parameters: international common standards to avoid terms that are understood only by themselves
Application scene: tell the client what this product can do for you
3. Building trust systems: addressing the last concerns of clients
Certification: ce, rohs, iso, etc., presented in a decent manner
Plants: production workshops, team photos, realism most moving
Client witness: evaluation of overseas clients, cooperation cases, third party endorsement most powerful
4. Global payments and logistics: don't lose the last step
Payment modalities: paypal, credit cards are the basis for considering access to local popular payments
Logistics information: clear indication of port of embarkation, main route, approximate time frame
Trade terms: fob, cif, etc., explained in simple graphs
Channels of communication: making you available to clients
Time zone consideration: the online passenger service system should indicate service time
Multiple options: whatsapp, skype, telephone, email, client selection rights
Response speed: promise and respond to queries within 24 hours
Two or seven steps to build a high-transformation foreign trade website
Market positioning - don't try to impress everyone
Ask yourself three questions: what is my advantage? What are the main markets? What does the target client care most about when purchasing
Ii. Planning analysis — p drawing drawings before starting
Determination of website structure (generally no more than three levels)
Planning core pages (head page, product page, about us, contact page)
Content materials (pre-prepared text, pictures, videos)
3. Website design - first impression decision done. Lose
Quantified: euro-american, clean and clean
Conformity: what style do target market users like
Priority for movement: over 60 per cent of overseas users view first using mobile phones
Programme development - technology as invisible competitiveness
Quick stability: select us or european hosts and open at 3 seconds internal
Seo friendly: the basis of the url structure, label optimization, etc
Security: ssl certificate, regular backup, security not saved
5. Content fill: storytelling is useful to list parameters
Business story: who are we? Why should we be trusted
Value of products: not selling products, selling solutions
Client cases: presentation of success stories to show potential for new clients
6. Test go-live - details determine specialization degrees
Multi-equipment testing: computers, cell phones, tablets are displayed properly
Multiple browser tests: chrome, safari, firefox
Functional test: form submission, payment process, link jump
7. Promotion of operations — building websites is only the beginning
Basic optimization: keyword layout, website submission google
Content update: regular publication of industry information, product dynamics
Data monitoring: installation of analytical tools to know where clients come from and what they see
Three common pits, pre-empting 100,000
Use the template as it pleases
Solutions: customized design, at least a unique style
The website has become an “electronic gallery” with a heavy presentation and transformation
Solutions: each page must be clearly guided (inquiries, consultations, downloads)
Once we're done, we expect to come here automatically
Solutions: updates at least once a month, continuously optimizedUser experience
Foreign trade is your global “digital face” and the least costly “long-term sales”. Instead of working together to make a good website, you should be able to build your online core competitiveness。
Good websites don't work cheaply, cheap websites don't work. But above all — the website that really brings clients is the most cost-effective investment in the long run。
How far is your foreign trade website from gold dealer? Welcome to the comment section about your confusion or experience