“through obstacles, conquering impossible terrain, reaching the most dangerous peak”. For the company business concept. Independent production runs tema branded electric cars, bicycle production, sales, and other brand-based workers。
Product branding
In addition to its own brand of “gamma”, jeep, wimbledon, daimler chrysler and others, jemma also produces international brands such as “ballstone”, “piko”, “elle”, “jeep”, “dimbledon”, and “daimler chrysler”。
In the corporate development process, tema was innovative, introducing “jeep” brand bicycles from the united states in 2005 and becoming one of the global transmissions of jeep culture. China produces and sells bicycles designed to produce the highest performance of products under harsh conditions, with unlimited lifepower. The combination of the jeep brand will lead to greater growth of tema in the high-end sports and leisure bicycles market。
Products are sold in japan, the united states, germany, russia, denmark, korea, etc。
Corporate structure reports
The company has three factories, which are divided into internal bicycle workshops, electric workshops and off-site bicycle workshops, with a total of 48,000 square metres of land and a total construction area of 27,000 square metres。
Brand development reports
Yao ming speaking on behalf of the jemma electric vehicle
Recently, the tema electric vehicle was used to hire yao ming to speak out for him, causing great consumer interest. The broadcast of the ad for yao myung's tema electric car has sparked a lively discussion about a healthy new life in fashion。
As a professional manufacturer of electric bicycles in china, tema electric cars have always been known in the industry as “fashion, environmental protection, safety, trustworthiness”. According to the responsible officials, based on its good reputation in the industry, tema was extremely cautious in selecting brand names. By taking a combination of factors into account, the jemma factory decided to break down the old lines of entertainment marketing in the electric car industry, choosing the image of the individual who most interprets the meaning of the tema brand as an international basketball star, yao yao, and taking the “green, healthy, fashion, sport” sports marketing route, opening the way for the industry。
Yao ming is the symbol and pride of chinese basketball and one of the world's greatest sports stars. Over the course of more than a decade of basketball careers, the battle was brilliant, with many personal crowns. In 2011, yao ming was elected as an all-star nba in spite of injuries to his left foot. Yao ming has always been a tall, healthy, self-confident, strong personal image, both in the arena and in life, which is very much in line with the branding of the dynamic tema electric car。
Since its inception, the temma electric vehicle has focused on research and development of light energy-efficient electric vehicles, and has promoted the industrial spirit of “manufacturing fine goods for china”, based on a brand concept of “conscience quality”, the selection of the best spare parts, and the implementation of higher-than-national standards of testing, which has earned the confidence of many consumers, as well as extensive market interest and international praise in countries such as japan, korea, the united states, russia, germany and denmark。
It is well known that a good advocate can effectively interpret an enterprise's brand content and act as an advocate for business, products and brands, and that a non-branded advocate can similarly destroy a brand and business. According to the source, jemma has always regarded yao ming as the best candidate for the brand. One is the sports giant, the other is the lead brand that leads china’s standard in the electric car industry, which is highly consistent in terms of brand strategy, and the tema electric car that hires yao ming as brand spokesperson。
Future perspectives
Experts believe that, as gasoline prices continue to rise, the potential demand of some consumers to buy cars is somewhat inhibited, and urban roads are overcrowded and leave many people in a state of wait for the purchase of cars. At that time, electric vehicles with “light, fast, fashion, environmental” characteristics will be favoured by a growing number of wage earners, especially by the younger generation, after 80, after 90, mainstream consumers. In a short period of time, electric cars will continue to be the inevitable option for a significant proportion of the public to travel. With the shift in people's perception of fashion and environmental protection, the tema electric vehicle will be the best partner for people to travel, leading the fashion industry。
