The issue that we have been discussing most since the bear's hand was put on the line is the question of authority in the field, and today we are talking about the impact of the relevance of secondary domain names on the website in terms of seo optimization
Earlier station chiefs, who were accustomed to the traditional seo strategy, often took advantage of the high weight of the main domain to open a large number of secondary domain names, some of which had nothing to do with the operations carried out in the main domain, although in the short term there had been a clear rise in ranking, it did not seem to be a long-term solution。
1. Short-term
The newly opened level 2 domain name will continue to be quickly recorded at 100 degrees of the host station's overall confidence if the content published on the site's secondary domain is not relevant to the main domain's height, and the relevant page will be effectively ranked。
Normally, the initial period would create a false impression that the relevance of the two did not affect seo differently。
Ii. Medium term
With the continued use of secondary domain names, you will find that the recording of secondary domain names and the entire station has become relatively slow, while the contents that are recorded are clearly ranked back in the forecast of the 100-degree search results。
This indicates that, after a certain cycle of operation, the 100 degree reptiles have carried out an area vertical assessment exclusively for secondary domain names and have found that it is not relevant to the main domain。
This has led to a decrease in the confidence of the entire site and has begun to result in a decline in the ranking of the keyword seo optimization and the non-inclusion of new web pages。
3. Long-term
If faced with the above, the entire station secondary domain name is not reoriented, even with amendments or 301, and this type of secondary domain name is increasing。
So, the seo optimized search engine would think that you might be running a secondary domain name, even a trading secondary station。
Here is a practical example:
In the near future, if you look closely, you will find that the 100% weight swing of the "baike" network of officials has fallen into a cliff, which is probably why, in the earlier period, the other party sold a large number of secondary stations, leading to a high degree of disconnection with the content of the main domain, while the quality of the content is not the same as that of the 100% algorithm。
4. Strategy
So if you really want to use a secondary domain name, how do we do it, you can refer to the following:
1 if your data volume is relatively large, you can move the main station's secondary directory to a secondary domain。
2 creation of content relevant to the main station, such as the six-level examination at the main station and the four-level examination at the secondary station, as well as the yath training。
3 industrial encyclopaedias for the creation of main stations using secondary domain names, for example: the main site is an enterprise station, and the secondary domain names are mainly dedicated to technical discussions and support of the main station's products。
Especially the bear hand, if you try to open a secondary domain name, you have to focus on the verticality and relevance of the field, or else you can easily cause unnecessary trouble。
