After the twenty-first century, china's economy has grown rapidly, its quality of life has been improving, its drinking has become more diversified and its habit of drinking coffee has become fashionable among the country's people. Data show that around 8 million tons of coffee beans are sold globally each year, with china accounting for about 1/20 of market sales. The analysis indicates that chinese coffee consumption will continue to increase by 15-20 per cent per year and that china will be one of the world's largest coffee sales in the next decade. By 2030, the chinese coffee consumption market is expected to reach 20,000-3 trillion yuan, and the coffee industry will be a new fertile ground for investment。
In recent years, there has been further awareness of coffee as some internationally recognized coffee brands have entered the chinese market. In the café, you can see the type of coffee that is ingrained. Among the various types of coffee, italian coffee is undoubtedly the classic representative of history and taste, style and romance, latte tenderness, mocha thickness, cappuccino abundance, and the relaxation and pleasure of the coffee-receivers. It can be said that italian coffee is the "pretty man" of the chinese coffee market, and that he appears in a variety of forms in people's eyes, as a picture of café culture。
As the habit of drinking coffee is increasingly integrated into the lives of the country's people, the cafÉ has become part of the urban culture, and there is a growing awareness of the type of coffee and the name of coffee such as cappuccino, mocha and caramel macchido. For example, among famous coffee brand starbucks, its classic pasta is still the most popular and well-soldable. With the exception of starbucks, the country's famous coffee chains such as costa, upper island coffee etc., have important positions in italian coffee。
Although consumers have early awareness of the type of coffee, in most cases only high-end cafes can taste pure italian coffee. In previous years, the relatively more widespread market for instant coffee had been slow to satisfy consumers. Although many fast-melted coffee brands enter the chinese market early, in supermarkets we can only see a product with the words “two in one” and “three in one” and have no experience of the taste or luxury of enjoying italian coffee in cafes. However, as people's quality of life has increased in recent years, consumer demand for fast-melt coffee has become more diverse and more sophisticated. At a time when international fast-melting coffee brand giants are entering the market in comparison to coffeeables, there is a surge in foreign forces. In the domestic coffee market, where the vast majority of products are still based on original and ordinary instant coffee, comparable coffee, which just entered the chinese market in the previous year, has brought a fresh euphemism to consumers, and has been followed by many young fashion communities in terms of the taste of the aroma, fine formulations, and sweet product details. Its rapid annual growth rate of 30 to 40 per cent is now the third brand of the domestic coffee market. As a representative product of italian instant coffee, you can feel the sweetness, comfort and romance you bring to you after your busy work。
Responsible editor: zhang dei
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