The frequent staffing changes in the new flying refrigerators in this newspaper (journalist liu xinwoo) have led to speculation that large foreign shareholders are planning to sell shares in their hands, while american appliances have become an important subject of “challenges”. Yesterday, the u. S. Electronics ceo fong hongbo said to the newspaper's reporter that after buying the swan, the u. S. Had set up a double brand strategy for the white power industry, and that the u. S. Refrigerators were not weaker than the new flying refrigerators in terms of their market, brand name and research and development capabilities. “the acquisition of new flying refrigerators was not in the strategic direction of the u. S., i don't even think about it.” fan hongbo said。
New flying executives change frequently
Last weekend, the deputy secretary-general of the china electronic chamber of commerce, rudd, revealed on a personal microblogging site that “the largest variation in the chinese market has emerged in the cold-box industry, and the resignation of the old boss of the new flying refrigerator, jianhua, is the biggest failure in the marketing of the new flight to the chinese market. The chinese market has been made difficult by professional managers and fake oceaners who are not familiar with the chinese cold-box industry. The real crisis of the new flight has emerged
It is understood, however, that since the end of 2010, new flights have been exposed to constant personnel shocks. Zhang donggui, the former director of the company, left suddenly in december 2010. In april 2011, the general manager of the original refrigerator sales, kensei, left; in may 2011, the general manager of the former technology centre, dr. Sang yong liang, left; and in june 2011, the former chief operator and general manager and legal representative, kim jun hao, left。
Although the new flight manager indicated that “this is normal personnel change”. However, the analysis by industrialist hung hsienbin suggests that after the acquisition of the new refrigerator by the major shareholder, singapore’s asia foon company, a strong refrigerator industry was not the ultimate goal of the boom, making it a priority to sell a good price。
Rainbow acquisition or greater significance
New flights gradually slide into industry second-line brands in recent market competition. At the same time, after two years of stimulus from the electricity and rural economy policy, rigid demand for refrigerators in the third and fourth markets was effectively released, putting pressure on second-line brands, where the rural market is the main distribution area。
This has led to a low interest in acquiring new flights. In response yesterday, the news spokesman of the rainbow group, china-lao hai, received no news of any new flight acquisition。
The analysis of the blade wave makes the acquisition of long-winder more meaningful. Once the long rainbow takes a new flight and combines its profitable mercantilizers, the domestic refrigerator industry will create a competitive pattern between haile, america and the long rainbow。
