Google seo (research engine optimization) has always been a central channel for obtaining long-term, stable, low-cost accurate flows in cross-border power suppliers and independent station operations. The seo is more of a long-term asset builder than the advertising model of “burning money for flow”: it invests time and energy in the front, and it continues to produce value。
But in reality, a lot of friends who have just come into contact with seo have the same problem:
I know seo is important, but i don't know where to start
I don't know how to do it
After a while, i didn't know what the problem was and what the next step was
This paper will be based on a full seo workflow, which will dismantle the entire google seo process from 0 to 1, helping you to create a replicable, implementable, long-term iterative seo methodology。
I. Overall work logic for google seo
At the executive level, the full seo job is not as simple as writing a few articles + hairline chains, but a continuous cycle of system engineering。
The whole can be divided into three main stages:
Planning stage — station construction and basic optimization phase — content release and ongoing operation phase
The three components are linked to each other and form an optimised and growing closed circle。
Ii. Seo first stage of the three pre-commencement phases: planning (decision 70% key to success)
Many of the seo projects failed, not as a lack of effort, but in the wrong direction。
The planning phase has only one objective:
Make sure you do something that is worth doing and that you win。
1 selected / selective industry: determine course
Before entering seo, you need to answer a few questions:
Common judgement dimensions:
Synchronising folder
Seo is not afraid of cold doors, but of “no need” or “no opportunity”。
2 establishment of website structure (seo architecture design)
The structure of the website must be planned before the site can be built:
Good structural characteristics:
For example:
/golf-carts/
/golf-carts/electric/
/golf-carts/electric/48v/3 keyword digging and analysis (seo core)
The keyword study was not “to find a few large search words”, but to answer three questions:
Keywords are usually divided into:
Common tools:
4 ️⃣ competition website research
Focus analysis:
The aim is not to “copy”, but to:
Find a space where the other side is not covered, or you can do better。
5- development of the geo corporate planning
Ultimately, a clear blueprint for implementation is needed, including:
Phase ii: station construction and basic optimization (technology seo)
The core objectives of this phase are:
Let google capture, understand and trust your website。
1 domain name and server 2 web site structure and technical base 3 fixed page tdk settings
Focus pages include:
Tdk principles:
4 ️⃣ station seo basic settings 5 ️⃣ initial content and product preparation
At least:
Don't leave the station on line。
Phase iii: content release and ongoing operations (seo real start)
The essence of seo is a process of building trust and authority。
1-continuing publication of product 2-continue publication
The types of content include:
Objectives:
3-operate chain construction
Core principles:
Common methods:
Data analysis and monitoring
Focus tools:
Indicators of concern:
5- develop a new phase of the seo optimization plan
