The seo is abbreviated by the english version of "search engineering optimization" in chinese; the search engine marketing: "search engineering" in english, which we usually call "sem." usually sem includes: pc, bid ranking, keyword ad, seo。
The public has by default separated seo from sem in real-life internet marketing, seo being called a free search engine within the enterprise and sem being called a bid ranking search engine within the enterprise. Both are essential search engines for internet enterprises and are a common platform for day-to-day work and require research。
The impact of seo on the marketing of networks within the enterprise is as follows:
Increase site information
Increase site information ranking
Increasing the visibility of business products and services
(b) the means of searching for different customers of the enterprise
Information can be kept on a permanent basis for online search by potential customers and accurate customers。
The impact of sem on the marketing of networks within the enterprise is as follows:
(a) ranking of key words such as services or products for industries, areas
Areas can be designated to display business information online at the provincial and municipal levels
An online display of business information can be given at a specified time frame
(b) the manner in which consumer budgets can be controlled online
This is the first time that the government has been able to take over the industry quickly, and list the priority information。
Of course, they have their own strengths, as well as their own shortcomings, which can be summarized as follows:
Seo cannot have a good ranking in a short time
The seo needs to integrate the rules of the web search engine and the platform to do the information to better capture the information sent out
Seos need to be sustained over time to better serve potential customers of the network
(b) the relative cost of promotion is higher for sem than for seo
After the completion of sem budget consumption, there is no more business information on the network。
Each has its own strengths and weaknesses, and it is recommended that enterprises develop different ways of marketing their own networks in response to internal needs, both of which will better allow business information to continue on a continuous basis. At the operational level, it is also recommended that in-house operators pay regular attention to changes in the rules governing network marketing and changes in the rules governing the platform。
