Again, what do you have to consider when analysing the selection of keywords? Keywords need to be profitable, keywords need not be too difficult, keywords need not be overstretched (outside our range of services or products cannot be supplied), keywords need to be searched (product words are after all passive searches). I don't repeat what was said in the keyword analysis article。
That is the principle that seo optimizes the selection of keywords, and let us now turn to the specifics of keyword setting and selection。
Core word selection
One: stay close to the website theme. The theme of the website is described in detail in the keyword analysis articles. Indeed, the more the keywords fit into the thematic positioning of the website, the easier it is to optimize, whether competitive or difficult. Let's not talk here。
2: split and rule. In the article " how new people learn seo optimization " , i said that we could extract too broad information into one specific point, one learning, one breaking. We can do the same in the operationalization of website optimization. For some industry websites, although the keywords and themes are closely related, they are very broad. In the automobile industry, for example, the word “car” is difficult and valuable. There's no doubt that our car dealers have lots of cars, lots of brands, lots of cars. If only one stop is made, the worst is when there are key words such as car sales, car prices, car types, etc., which are different but not significant. This word and website theme are still possible. However, the term is too broad and it is estimated that it is difficult to achieve by one station alone. Then we're going to fine-tune them. We're going to do more than one stop. You know how to build a website, right? It's not that hard. We'll break it down by car brand and model, like mercedes we'll do mercedes, bmw we'll do bmw. It could be a little more subtle, like mercedes, mercedes, suv, etc. My website specializes in mercedes and mercedes land cruisers. The benefits of this operation are that it is less difficult, that the subject matter is more focused and clearer, that the search engine knows exactly what your website is doing and that the traffic that comes on the line is more accurate. But there is also a disadvantage in that the technical requirements for seo personnel are higher and the hard work of the seos becomes more difficult. But who's afraid of pain
3: the meaning of words, which has little impact, needs to be explained. For example, bicycles are also called bicycles, seo optimization is called website optimization, keyword ranking, and bid promotion is called pay promotion, bid ranking, etc. This is also one of the factors to be considered。
4: do not go beyond that. Broad word flows are large, but difficult. Maybe a company has a wide range of business, but it is better not to put eggs in a basket。
5: do not set words too hard or too simple. Too simple words don't flow and no one will search. Too hard words will not be popular in a short period of time, easily tarnishing your confidence。
Long endword selection
An important theory of seo optimization is the long-tail theory, which is the consensus of industry. The content of the website is also based on long end words, the most precise of which is long end words, the user needs, user intent, user search behaviour, etc., are based on long end words, the smaller the preciser the range of words, the smaller the flow. We know that there are usually only three to five core words, and that's all a website can optimize. But the long end words are different, there can be thousands, there can be countless, and the flow of long end words is small, but the volume of words is high, and all long end words combined will not be less than a core word, or possibly more. It is very difficult for the website itself to get a long end-word ranking, depending on the weight of the site itself, the quality of the page, etc., but it is not possible to publish long end-words and its own site is unable to do so, so it can take a ride. The search for high-authority blogs, forums, news sources, etc. Are published to guide users to search or bring them directly, and long endings effectively address key word-stacking practices that are banned by the search engine。
Long endword selection technique:
1: do not go beyond the core words, which are complemented by long finals, which cannot be used intermingled between the core words “car” and “investment finance”, and between the core words “seo optimization” and the long end words “new media”。
2: as mentioned earlier, a core word has many facets, with long finals complementing the core words and extracting more descriptions of the core words or user needs. For example, when seo deals with website weights, keyword rankings, in-site optimization, external chains, etc., the long endword could be how seos can increase the weight of websites. How can seo optimization improve the ranking of keywords? These long endwords can also complement the error (correct) in the way seo optimizes the weighting of the website. Wait。
3: where to find long end words
A: 100 degrees down
B: there are often search words below the 100-degree population map。
C: 100 degrees relevant, shown at the bottom of the search results
D: key-word planners in the rich nest account at the back of the bid。
E: meditology, this is genre. You have to think differently, assuming you're a user. What are you searching for? What do you want to know? On the basis of these, you can expand the long end words. Some of these words are right and some of them are wrong, depending on your intelligence and experience。
F: use of keyword mining tools. Commonly used are stationmaster tools, gold stationmaster tools, 100-degree keyword tools, etc. Look carefully, there are lots。
Seo is more important than thinking, and seo has limitations, but one cannot have limits and, while inevitable, can be reduced. You go to the company and give you a website where you put a keyword on it, actually, and honestly, without talking about traffic transformation, money, the key words are ranked and the job is done. You see, it's a different way of thinking, working for the boss and starting one's own business. The boss gave you a website, so he only allowed you to optimize one site? As i said earlier in the case of cars, there's not enough websites, so you can have multiple websites, and as long as the keywords are ranked, the website is yours and the boss doesn't care how many websites you use? Isn't that enough
