On 6 january, at 1900 hours, a formal requisition was opened at a market guide price of $2499/bottle on the i-chat digital marketing platform. The chinese securities journalist noted that the current price of the third-party platform, "long mao", was $5,499 per bottle。
Since the issuance of the saloon in 2014, the saloon has gradually become a common ip for the white wine industry, with a variety of major liquor companies setting up the market. According to industry sources, there is currently a market size of approximately $20 billion for free wine, mainly for consumer gifts, collections, lessons learned and investment in consumer markets。
"the rabbit's pistol."
At 19 - 21 p. M. On 6 p. M., an event was held on the occasion of the opening of the phrase “the rabbit of the year, the dragon of the nine years”. The platform placed 9,999 bottles of ja qi tsai and 999 bottles of su tsai tsai, each of which are available to authentic users of the i tsai tsai to request access to the campaign page. At the end of the campaign, the qiu jiu thai wine (known as "the rabbit") fell from the i-tai and the "long-tao" was officially on board。
Source: since 2014, it has issued an annual bowl of salsa, 11 for acelon, 10 for the year of mid-mart, ezekiel, pixen-shin, ding-chicken, poe-doe, ehei, gedger rat, sing-hae, tiger, dynamite。
According to journalists, the platform is now at a price of us$ 5499 for 500 ml “push”。
Source: bottled cattle year, rat year, pig year, dog year, chicken year, etc., between $3600 and $3900. Rabbits are the cheapest. The annual price of wine is $5,299 for monkeys, which is more expensive for sheep and horses, nearly $20,000 for horses and $30,000 for sheep。
It is worth noting that the official market guide price for the rabbit is $2499/bottle. According to media reports, an appointment offer for a third-party platform had reached a maximum of $6,000 in 2023, shortly before the official sale of the rabbit. The director-general of fun marketing, cai xiao fei, indicates that the market price volatility of new products is generally higher, but as consumer rationality increases, the fall in the price of raw wine is a reflection of the return value of the price。
According to data published by the i-phone, in 2023, there were 29,999 bottles of “tiger pow” and 500 ml “tow pow” dropped on the qilong powder in guizhou and on the qilong pow pow pow in guizhou. This compares with a reduction in the number of participants in 2024 for the special event “little rabbits”。
As of 31 december 2023, there were over 53 million registered users in i-max and the cumulative value of the platform's transactions in 2023 was over $28 billion。
Zoom layout
"one year old, one drink and one toilet." since the issuance of the saloon in 2014, the saloon has gradually become a common ip for the white wine industry, with a variety of major liquor companies setting up the market. It also enriches the cultural value of the products associated with the year, as the totem and the unique cultural identity of the chinese nation。
Starting in november 2023, famous brands of white wine, such as the five grains, the old cellars of yuzhou, shed, and the river, were launched. For example, the fourth round of vases is issued with a maximum volume of 99999 bottles, of which 888 ml-specified gift packs are recommended for a retail price of $1599 and 2. 888 l's gifted cannon products for a recommended retail price of $6999。
In the industry, the rich traditional values and cultural significance of raw wine combine traditional folk culture and brewery in china and thus have far-reaching historical roots and special symbolic significance。
“the market size of raw wine, which currently stands at approximately 20 billion yuan, has become an important direction for the differentiation of chinese liquor products, mainly for consumer gifts, collections, tastes and investment in consumer markets.” cai cai's doctrine。
However, the introduction of raw wine by white wine companies has also meant increased competition in the market. According to cai, the future development of the wine is part of the chinese culture and needs to be combined with the culture of local folk and the culture of the productive areas, to meet the consumer's consumer demand for more dollars and to avoid rivalry。
* reissued for technical reasons
