Over the years, those who know a little about the local seo have promoted the “city” or “location” page as well as the fuyuns factory. Sometimes these pages are effective, bringing visibility and customers, but they usually fail。
Now, with the emergence of artificial intelligence, the drive to create a “city” page has increased. They are a good way for service sector enterprises to rank in a working and no physical shop (or in a grey google business database page). The same applies to “state”, “provincial” or “county” pages, as well as other pages for specific areas. For multi-location entity enterprises, the entity's “location” page — the location of each entity of the counterpart enterprise — could play the same role. For the sake of simplification, i call them all "city" pages。
In any case, one aspect of the change of local search by artificial intelligent chat robots (chatgpt, claude, gemini, etc.) is that they make it easier for searchers to fine-tune or adjust queries until they find the right local business. These problems become very specific: “the dentist who looks at a one-year-old baby nearby”, “the local plumber who uses copper only”, “the honda dealer in my neighbourhood sells a manual block”. Most of the time, it may not be appropriate to see one or two businesses meeting all or most of the conditions, rather than filtering the results of 10 blue links or a bunch of google maps, and then finding the most suitable enterprises。
In other words, more and more people are looking for (a) an enterprise that serves their own town or that serves them, (b) a service, and (c) at least another criterion that may be completely insane or unpredictable. A well-prepared city page can still help you attract these clients。
A good city page has long ranked high in the nature of google search results, (2) attracts clicks or helps you enter google map search results, and (3) attracts people to become customers. But today there are at least two good city pages: it also (4) occasionally appears in the results of some ai chat robots, (5) it is not ai's roughness. The last point is critical: if your city page is ai's crap, in the long run (if google and large language models begin to impose penalties), they will discourage potential clients because they do not provide visitors with anything of value. Now, it's easier to hit a bad city page than ever before. Artificial intelligence makes it extremely easy。
So, assuming you want to use ai to support this part of the local seo, how do you avoid making a rough ia city page
Please select an ai chat robot (i like claude sonet) to draft or customize each page to meet some or all of the following 10 specifications:
Find, include and quote “local” statistics directly related to the content you provide。
Quote and link to your local news stations。
3. Identify and summarize common complaints based on the evaluation of competitors or other similar enterprises. Competing parties do not offer free offers, do not open on weekends, are not experts, have on average two years of industry experience, often later, etc。
Download your google search console “performance” data, upload it to the ai chat robot of your choice and request it to adjust its content to the specific search term that has performed best in history, or to the “content gap” it considers, or both。
5. Identify and link or integrate existing content relevant to the target website. Perhaps you have a 2013 forgotten blog post, an old attempt "city" page, or a "package" page for people who no longer work with you. Your a. I. Would probably show it and use it again in some way to help you now。
6. Read the comments of clients residing in or near the city on your website and include them in the draft. If you follow my long-standing recommendation to post a copy of the client evaluation on the relevant page of the website, cite the city where each client is located and link it to where the client first commented, it would be easy。
Questions and answers to frequently asked questions, in particular about what local competitors offer and how compared to what you provide. Let your ai chat robots include, for example, price ranges for competitors, typical business hours, how many competitors have a professional certification or licence, how many local ordinary competitors have experience, and who speaks such language. Basically, think of your selling points, and let the chat robots decide if there are local competitors who can claim the same advantage。
8. Video linked or embedded to your youtube channel. It's a simple way to incorporate some visual content. It may also be a simple way to get more viewers and channel subscribers, which can help to expand the coverage of your youtube channel or specific videos。
9. Internal links containing relevant subpages. You can also list the relevant or additional services you provide. Can you do that without your al chat robot? Sure. But it would be cumbersome, especially if you wanted to create a lot of "location" pages。
10. List the nearby cities, towns or communities within which you serve or from which the customer usually comes. Same as 9: you can do it manually, but why manually? In addition, it is easier for your ai partner to calculate which communities are in or near your area of service。
How do you fit this into an ai tip? Here is an example of a hint that i suggest you try, at least as a starting point. Of course, even if you are not a professional wool cutter, you need to adapt it to your condition。
Claude, please prepare a page for anytown's potential clients on mysite. Com to help clients who want to hire a professional woolman. If possible, find, quote and link the following: (1) local statistics related to wool cutting (e. G. Demand, typical prices, number of local professionals providing hair cutting, etc.), (2) relevant news reports from local news stations, (3) frequent complaints against other wool cutters based on online client evaluations, and (4) frequently asked questions and answers。
If possible, include any mysite. Com extracts related to anytown, containing comments on mysite. Com that appear to be written by anytown clients, including mysite. Com sub-page links related to potential wool cutters, and embedding any youtube clippings associated with youtube. Com/@mybrand。
Add the " service area " section to the page to list all communities within an anytown 10-mile radius that are not locked in mysite. Com landing page. Most of these communities will be smaller than anytown。
A spreadsheet showing mysite. Com with google search conservator data. If no specific search term is specified, refer to the current best-performing specific search term and/or mysite. Com page. If you see a "content gap" -- like a search word -- mysite. Com gets a lot of exposure without a dedicated page location -- – i want you to include the subject in the draft of the anytown page。
As long as you have the right configuration (as described above), your commonly used ai chat robot will generate a solid city page along the following lines:
Whatever your ai cat brings, i suggest you check carefully and take a few minutes to edit. Version 1. 0 does not need to be particularly good, but it does not make the whole place stink. Sounds like you。
By the way, you may want to replace most or all of the false folds (“-”) with more precise dots, or with the dots you usually use. The content generated by ai often contains a large number of em dashes. My “small” theory is that these will later be the hallmarks of google and large language models for identifying ai-generated content that has little quality control. This may only be a matter of time, leading to some form of punishment. At least it's my instinct. Your ai chat robot saves you a lot of burden, so if you're serious, you'll at least spend some effort on ending it. You have to be alert。
