How amazing is the price of milk now
On a working day on the eve of the holiday, as soon as it arrived at work, the youngwang supermarket in guangzhou was crowded with workmen。
On tuesday, the day of youngwang, i got off at a stop and was going to pick up the sushi at 1:00. When she waited for her aunt to come and sign her discounts, she was subjected to various forms of milk。
Don't get me wrong, fresh milk on a fresh platform is $9. 9/l, and i'm certainly not interested in taking a liter of milk for power training on the commuting road. But standing in front of the freezer, looking at the price tags, and feeling a little abstract --
In the most visible gold table, yonggung's own brand of “shows” piled together. A bottle of 950 ml of fresh milk with a protein content of 3. 3 g per 100 ml at a price of $7. 9。
I don't consciously figure it out quickly — well, a penny a penny, a price that looks good, a little less protein, a little less。
And next to it is the same-specified product with a protein content of 3. 5 g at a price of $29. 9。
Paradoxically, the protein content of mingji was only 0. 2 grams higher, with a difference of $22. Is mingji's cow life more sophisticated or some kind of secret class premium
For the same-specified products of mingji (right), the protein is almost three times higher. (chart/anfield)
Turn around, bypass the beverage shelf, and the price of the hottest milk area opposite is more abnormal。
Yongwang's own “4. 0 in the desert” is pure milk, a box of 200 ml x 12 boxes for $25. 9, while the next national product card, hello kitty, is a joint sum of 10 boxes for $35. 9. The bottom of the latter box was searched with the production date “november 2025”. On the basis of a 180-day warranty period, the milk will expire in another month. The price of a struggle on the life-and-death line during the warranty period is $10 more than the supermarket's own brand。
I don't know if i borrowed the light from hello kitty。
A box of 125 ml x 9 boxes of organic milk in eurasia sold $34. 9, and a box of 250 ml x 10 boxes sold $64. 9 for a black-earth a2 milk that was not broken by online rumours. These are the most expensive hot milk in the world。
Trensu, a box of 250 ml x 10 boxes in the next shelf, sold $54. 9, but it was linked to two instant distribution platforms, full of 109 yuan minus 30 or 40 yuan。
The price is so heavy that it's so dazzling: a bottle of milk can take down a science student, and you never know who's better than the next-door milk in the freezer。
Who's better than all the milk on the market? (chart/anfield)
It's a math question
Once upon a time, the pyramid structure of the milk world was solid。
At the top of the line is milking, and the merchants will tell you that the global share of cattle is only 1 per cent and that it is a noble man in the cow; followed by a2 protein, which is said in the propaganda to be “honorous and intestine, which is easier to absorb”; if not, it will be accompanied by a “organistic” all-power sign, or a milk of water for sale。
In the narrative of the escalation of consumption, these words provide a protective colour for the top layer of the cow and for the price of milk to rise like a rocket. And at this point, buying a bottle of tweed or mcgill is the sort of material freedom you have。
The same thing lee said now applies to the milk industry. (charts/go to the wind)
But the times have changed again。
When young people have countless sex-price options. Unless there is enough money to spend, it is really difficult for them to pay for some illusory concepts and labels。
Not to mention, when you, like me, stand by the freezer and open your cell phone for price, it will soon be discovered that the value of milk is being broken down into a transparent, almost cruel bill。
For example, it's also warm milk, with wal-mart's own brand of “word-up” containing fresh milk from the master to the organic a2 and 1l selling only $12. 9, which is almost the same as adding to the “3. 6 (protein content) plentiful version”。
The largest net volume of red, single green bottles, with a supplier of 1 litre from guangxi rock port, is $9. 9. It does not have any fancy packaging, nor does it have a traffic star's voice, but because of “sniffing like rare cream”, it is the “first to buy” of “pollow” on social platforms。
And the price of a small green bottle, which has its own brand of hot milk for 4. 0 protein, is no less than a dollar. Both packaging and bottling mean a small green bottle with a “poll-up” label, and it tastes like a fragrance。
The small green bottle is the hottest single. (charts/interceptions of social platforms)
At this point, no matter how beautiful the brand story is, you'll soon have a scale:
You don't have that much bargaining power. His cows come from far away in the english channel, or from the old craftsman's spiritual heir to the sea
Values are worthless, everything is recalculated。
And, for example, you're a heavy milk lover, and when you grow the milk from these big platforms, you can always find fresh milk from the same giant worker。
Although they will accurately mark the price differential of a few dollars based on the fine differences in protein content, such fine differences are difficult to use as a barrier to high-end milk。
Yes, the protein content of milk is itself controlled. (charts /smart of park supermarket)
Moreover, modern dairy-coated membrane filtration techniques have led to subdivisions of ultra-filtered milk, icebock milk, zero-milk milk, etc。
In short, raw milk enters the factory and is dismantled into basic modules such as fat, protein, lactose and water. Through the membranes of different apertures, the plant can precisely determine the content of protein, lactation and moisture in the finished product, as is the case for the radio band。
While such products are no longer “pure milk”, but “enriched milk”, they are sufficient to complicate the shelf of milk。
Theoretically, if a new brand wants to produce a “high-end milk” of 4. 0 grams of protein, it can only be achieved by taking the excess moisture and lactose through the superfilm. On the standardized water flow line, protein content is no longer a natural gift based solely on “eating in the sky”, but rather a parameter that can be customized as needed。
From milk factory to slaughterhouse
Consumers have become smarter, due in part to more transparent information and in part to the results of the milk industry's internal rolls。
Monitoring data from the ministry of agriculture and rural development show that in the first week of april 2026, the average price of fresh milk in the 10 main producing provinces of inner mongolia and hebei fell to 3. 02 yuan/kg, a drop of over 30 per cent compared to the high of 4. 37 yuan/kg in august 2021。
According to the interface, in an investor's report, the industry's established cost line for scalding rangelands was 3. 2-3. 5 yuan/kg - that is, every kilogram of milk that is now being squeezed from the rangelands is in loss。
In contrast, the downward cycle of the current round of raw milk has lasted for more than three years, the longest down cycle in nearly 10 years. The industry suffered more than 80 per cent of the losses, and even the size of the modern pastoral industry, which in 2025 was rmb 1,129 million, a decline of 4. 9 per cent。
With more raw milk than can be sold, pastures can only accelerate the elimination of low-yield cows. In april 2026, shandong's rancher company issued a transaction announcement for the “no-breeding-value cow phase-out disposal project”, which was awarded to a meat processing enterprise at a price of $22/kg。
This means that some high-quality cows who have lived with classical music and have enjoyed artificial massages may eventually achieve the only face of your life in the form of frozen fat rolls or prefabricated beef chips。
According to fia, monitoring data from the ministry of commerce show that the average retail price of warm milk in our country in 2023 was 12. 5 yuan/litre, and the price of raw milk increased 3. 8 times from 2. 2 in 2010, well above the international average of 2. 0 times. This high pricing system will naturally not hold up when the price of the upstream raw milk collapses。
According to the aforementioned ministry of agriculture and rural affairs monitoring report, the national average price of beef in the first week of april was 72. 07 yuan/kg, an increase of 7. 2 per cent over the same period, while the price of fresh milk in the main producing provinces was 3. 02 yuan/kg, a decrease of 1. 6 per cent over the same period. The margin is close to 24, while in december 2025 the margin was about 22 — the gap between “weasel and meat” continues to widen。
Raw milk overpriced, unsensitized consumers, low-priced product shocks ... Under the layer of debuff superstition, there seems to be no other way than to reduce prices together。
You see, in addition to the $9. 9 in wal-mart, one liter of small green bottles, seven fresh boxes of 4. 0 desert organic milk, 10 boxes, and $200 ml/boxes, 29. 9 dollars. The 950 ml of fresh cow milk that elie worked for yonghui sold only $7. 9, while the three dollars worked only $7. 8 per day for a box of horses。
People who go to supermarkets always buy meatloaf snacks, so it makes sense to make a living on low-cost milk。
Forty dollars/box of hot milk, which last year was called “the king of sex prices”, is still under way this year. Quality milk sources are no longer scarce, and even more are downgraded for general milk and gifts。
However, the industry may not last forever. In an interview with the china economic network, independent dairy analyst song liang expected that milk prices would gradually recover in the second half of 2026, as the stock of cows continued to adjust。
How can new powers like supermarkets survive a long winter when they are not easy to close down and giants have other lines of business
Even with a discount, prices are cheaper than supermarket-owned brands. (chart/anfield)
You don't fight, i don't buy
There is a line in "beautiful" that says, "man has to be self-sufficient" and it also applies to dairy players. But even though you're willing to be a believer in some brands, they're dying to break their filters
In 2022, mcgill was swept through the live air with a “sweet taste” and was fined more than $70 million for the offence of adding propanol. By 2025, the "high-end" coat of water milk had also been ripped off - a survey of 20 water milk products in the new kyoto found that none of them was 100 per cent pure water milk, and that some of the products contained the word “buffalo” or even a “turkish 1” brand game。
The collapse of such narratives not only obscures high-end brands, but also embarrasses the marketing of old regional cards that try to break through。
For example, in the recent hot-searched river dairy industry。
As a brand that is well-priced, internetish, it would not have had to carry the burden of “high myths”. However, in the context of the decline in water levels throughout the industry and the failure of the premium logic, it is not immune to the fact that the airtime was wiped aside and a short loop was made。
Cheap is not the best way out of the brand, not even a solution. (chart/net of dairy of tianjin river)
Without the life of the coconuts, they have the disease of the coconuts. Which one of the milk companies can roll under the high ground and become the jealous coconut tree of the industry
Some of this is not too much of a black sense of humor, but some of the cynicism of working people, which gives rise to a collective panic in an industry。
In the context of price battles, when the product itself can no longer be transformed into a single power, looking for a flow of life in the next three ways, although it is a small probability event that happens by chance, there is still some ludicrous – the giants also have a finely calculated amount of maori protein content, while the waist player overdoses dignity in the air。
In the face of the earthquake, different brands had different escape positions。
Thank you for being the most divided. In a channel such as yonggwang, it still bites at the price of $64. 9/box and tries to hold the last decent. But the parity with the “weasel” also directly exposes the survival anxiety of the brand。
As a young man in the pipeline, there is no longer much to expect for high price milk. And real middle-borns are starting to look at milking as normal, putting down the glamorous labels。
They refuse to pay for expensive elevator ads, and have no interest in knowing whose cow's “grandmother” is better. A cow's milk is a cow's milk, and it's not because the cow has heard of mozart。
When all the halo fades, when all the information about the generation factory is spread out in the sun, consumers are used to returning to the product composition table for the sake of protein。
Perhaps the milk should have been — a properly priced bottle of good quality that can be put into a shopping car without any pressure, rather than a expensive intermediate entry ticket, which can fail at any time。
Readers: meet; layout: lee hip-hop; map: answer 1988, reproduced here from public journal: new week - youth invoke (id:wakinglism)。
