Seeo performance appraisal
Title i: seo performance appraisal table
Corporate performance appraisal
Network optimization weekly checklist
(audit:)
Title ii: seo staff appraisals, indicators
Seo staff appraisal content, job responsibilities, performance indicators
Work duties:
1. Operation of the natural flow of search engines to the site, planning of the seo structure of the site and upgrading of the site's ranking among the major search engines。
2. Research and analysis on web marketing, assessment of keywords, development of the seo element optimization programme and responsibility for implementation
3. Provide traffic, data or service exchanges to websites and third-party websites, or strategic cooperation alliances, to increase website traffic and visibility。
Develop a comprehensive and phased website outreach plan, complete the phase outreach tasks, and be responsible for the comprehensive indicators of website pv, pr, access, brand upgrading, etc。
5. In conjunction with the various sectors, there is a permeability of the company's business and responsibility for increasing sales
6. Adjustment of optimization strategies in conjunction with website data analysis
Examination:
1 ranking of the key words library established (main keywords based on the glossary, long end words, etc.)
2. Availability of websites
3. Pr value of the website
4. Internet branding as a whole
5. Increase in the value of the website's pv as a result of improvements made to the website on ucd (design of the user-centred site) (whether it is conducive to increasing user viscosity)
6. Whether the seo results report is well developed and followed up on a weekly or daily basis。
7 analysis of competitors provided weekly or daily
8. Detailed analysis of some relevant data, weekly or daily
9 the ranking of the website lexa
10. Report on the effects of the internal and external links of the website (intra-overhead)
Seo performance appraisal index:
1. Seo traffic
Seo traffic increased by 6 per cent per week
2. Seo traffic conversion rate
Target: increase of 0. 005 per cent per week
The seo group does a big, deep-relevant keyword, long end. Continuously digging keywords related to the main station. Improve page user experience。
3. Pr value
Search for high-quality links, continuous out-chains, and purchase of high-quality chains (e. G. Seo performance test) answer
4. Recording
Target: 2 per cent increase per week
An estimated 30 new information articles per day
5. Lex ranking
Target: lex rank up 1,500 per month
Increased traffic and ip
6. Number of outer chains
Objective: to maintain the number of existing outer chains (which can be tried with yahoo as an indicator)
The outer chain ensures that the site is open
7. Natural ranking
