I'll give you a quick introduction。
Established in 1998, shanghai sheltering pond food co. Ltd. Opened its first branch in shanghai chang lok road under the brand of “sheltering pond”. Hong kong-style snacks are mainly sold. We use the concepts of “favourable food”, “regarding diversity”, “consistency”, “popularity”, “at all times” and “at all times”, to break down inherent eating habits and to make meals more leisureful。
To date, there are more than 100 self-run restaurants with nearly 8,000 employees。
Before hiding from the pond, he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-he-him waits for a seat. Night and night have become a beautiful landscape in shanghai. The collection of classics and fashions have become a representative of shanghai's leisure and fashion restaurants。
As a firm that develops stable and well-developed institutions, the shelter places great emphasis on building its own brands and works to create well-known brands of products and services. In order to ensure the quality and purity of the brand, the wind ponds maintain ownership. As a result of long-term efforts, we have created china’s well-known recreational restaurant brand as a high-quality, delicious, fashionable kimchi by name, with high market recognition. At the same time, active social integration and proactive social responsibility。
There are a number of food items in the shelter, which are rated as “china's famous dish”, “china's famous dish”, “china's famous snack”, “china's famous restaurant business”, “shanghai city's famous restaurant company”, “shanghai city trademark”, “top level” etc., “100 chinese catering company”, “hong kong's successful shanghai brand”, “china's top 10 catering chain”, and “china's top 10 leisure catering brand”。
The admission of the wind pond to the expo in 2010 further highlighted the beauty and glory of its brand. In the future, companies will continue to refine and expand their brand names in an effort to contribute more to economic prosperity and social harmonious development。
It's a good idea。
It's the best way to work together。
1 small investments — the original no-shop business model, and the writing building can open a shop and invest less。
2 rapid return costs — high product profitability, diversification of offline business models, rapid recovery of investment costs。
Experience - an average of 300 stores a year! 3,800 investors bear witness。
4 multi-business: a model for the marketing of “drinking + sweets + snacks + snacks”。
Specialized training - one-on-one technical training in products - can also be translated into excellence。
The product is of high apparent value - the product is not only delicious but also attractive and interesting。
7 high-value brands - joining is china's first beverage brand, which uses a great deal of human and material resources to promote brand impact and visibility。
Consumer recognition is high: 40 per cent of the investors in the consumer's perception of “national milk tea” and “young milk tea” are loyal fans of phoenix tea。
9 free services - once added, training, design and management of new products will be free of charge。
We're going to need some support。
We've been working together to support this。
1 positioning guidance support: you have more than a decade of experience at headquarters to help you analyse the situation at the store。
2 one-on-one training support: companies conduct comprehensive, one-on-one training, and zero experience can become real experts。
Iii. Shop design support: personalized shop design is provided according to the size, shape, location and main consumer group of your shop。
4 marketing support: professional analysis of the realities of the shop and development of the most appropriate marketing programmes。
5 product support: free boxing materials, customized consumption menus, monthly updates。
6 equipment support: an investment means giving the equipment to open a shop to make you more comfortable。
7 operational guidance support: from preparation to opening, all details are guided through the process so that the shop is not lost。
8 follow-up support: the company regularly visits, assesses all aspects of the shop, makes observations, discusses each other and improves together。
• training: one-to-one technical training, training for the opening of a shop, training for the selection of a shop; six, site selection: return to a local site, where the project director is directly involved in shop analysis; seven, design: shop design based on the local market environment, geographical characteristics of the customer's fund budget; eight, renovation: during renovation, designer's full-time services, minimum cost, best results; nine, start-up of business: design of business activities at headquarters, delivery of logistics and equipment; 10, follow-up services: customer service teams, research and development teams, one-on-one, all-side support stores. We have many years of experience in the management of the catering industry. In the course of continuous practice, we have experienced so many successes and so many painful failures that we have accumulated a great deal of experience, which has resulted in a set of models for managing the tea industry, which has created today's booming situation in the canteen. 2. To break with tradition and keep the essence of the country's traditional teahouses, the restaurant has introduced the characteristics of its operations abroad, creating a unique way of operating it today. 3. People-centred, free and easy leisure spaces, truly unlimited drinking, friendly services, novel fashion products, rich and diverse activities that reflect respect for customers and a people-centred business concept that is respectful of and friendly to customers. 4. The search for win-wins and the joint development of the pond café believe that the common interest of the concessionaire and the recipient is the best adhesion between the two and that only on a win-win basis can there be sustained development on both sides. A tea restaurant in the wind can never be seen as our partner and our most valuable asset。
Support services provided by branding unions:
Start-up planning: operations supervisors come in person to guide them and help unionists open up。
Refurbishment design: provide design improvement impact maps at no cost and assist in the selection of the site。
Training output: free training, from theoretical to practical training, one-on-one teaching。
Start-up planning: operations supervisors come in person to guide them and help unionists open up。
Refurbishment design: provide design improvement impact maps at no cost and assist in the selection of the site。
Training output: free training, from theoretical to practical training, one-on-one teaching。
Design support: provision of promotional materials such as design leaflets, posters, displays, banners, etc。
Logistics support: work with logistics to set up distribution centres to save freight time。
New products recommended: quarterly new items, menus not regularly updated, media outreach。
Branding and opening:
1. Full site selection assistance and assessment support
Taking advantage of the group's strategic cooperative business resources, brands assist in reaching out to local businesses and properties and provide guidance on the full assessment of selected addresses。
Comprehensive training support
(b) to provide comprehensive training in the operation of a store, training in the development of its personnel, assistance in the training of its staff, and management of the sop and digital system in order to enable it to operate。
3. Full-source marketing support
Headquarters assisted in the operation of the door shop + off-site platform, under-line collaboration, market outreach, online media exposure, increased door shop traffic and increased door shop turnover。
4. Comprehensive door office supervision and operations management support
Supervising and assisting door shop management indicators to enable the shop to move quickly into business, while achieving 24-hour remote supervision to ensure that door shop targets are met。
5. Global procurement and supply chain system support
The union headquarters is strongly integrated with the 100-score supply chain, with 21 logistics centres and 3 integration centres covering more than 1100 cities throughout the country, providing one-stop cold chain distribution services, cold chain direct delivery and fresh food locks。
Support for the development of highly specialized products in the country
The union headquarters has a highly specialized research and development team, and product development is in line with brand positioning and market trends. It is committed to quarterly renewal, changing products on a continuous basis, and giving food consumers a sense of freshness. How much is brand membership cost
Single-shop membership fees:
Standard stores: $29,800 investment cost, 2000 annual operating cost, 1 person for free technical training
Image shop: $39,800 investment cost, 2000 annual operating cost, 2 free technical training
Flagship stores: $59,800 for investment costs, 2000 yen/year for annual operating costs, 3 for free technical training
Regional representation costs:
Three-line cities and the following: annual operating management costs of $5,000/year and regional agency costs of $90,000
Second-line cities: annual operating management costs of $5,000/year, regional agency costs of $100,000
Front-line cities: $100,000 per year for operating management costs of $5,000 per year and $120,000 per year for regional agency costs
Core cities: annual operating management cost of $5,000/year, regional agent cost of 150,000
Core areas: annual operating management cost of $5,000/year, regional agent cost of $180,000
