In order to further the banking sector's 2026 “more-to-more financial knowledge” campaign and to implement the requirements of the theme “guarding financial interests, keeping minds and people warm”. In recent days, the china national bank for life and china organized a financial promotion team from the changchun city branch into the changchun printing group ltd., which carried out an awareness-raising campaign on financial literacy in enterprises, which provided employees with a practical course on financial security。
In the run-up to the event, the bank has taken the initiative to meet the three main focus areas of its advocacy activities, namely, “care for key populations, building secure lines, strengthening information protection and implementing good faith” and tailoring its outreach programmes to meet the real needs of the working community。
At the site of the event, the staff of the institute provided financial literacy to employees of enterprises through the issuance of leaflets, case notes, etc. At the same time, staff members, in the context of high financial risks, such as telecommunication network fraud, illegal fund-raising and bank card theft, combined with common fraud scenes such as “false financial investment by impersonating a leading transfer”, explain in plain and understandable terms the usual modus operandi and preventive techniques of fraudsters and remind people to keep their “money bags” safe. With regard to the protection of personal information, the maintenance of letters and rational consumption, staff members focused on the safe use of bank cards, the protection of sensitive personal information, the prevention of illegal financial activities and the promotion of proper financial consumption。
In addition, staff provided information on financial consumption advocacy channels and multiple dispute resolution methods, on formal ways of defending their legitimate financial interests, and encouraged people to report illegal financial activities and work together against black and ashes。
In the course of the presentations, staff members were consulted on the financial problems they encountered on a day-to-day basis, financial confusion, etc., and were patiently answered by staff on a case-by-case basis. At the end of the campaign, a number of employees stated that the content of the campaign was very lively and practical, helping to raise awareness of financial risk prevention and self-protection, as well as raising awareness of the need to defend financial consumption。
This financial literacy initiative is an important initiative of the changchuan city branch of the china national bank to implement the social responsibility of financial institutions and promote financial literacy. As a next step, the bank will continue to carry out a variety of financial literacy campaigns, bringing financial knowledge to more enterprises, communities and schools, constantly raising public financial literacy, effectively safeguarding the financial rights and interests of the population, and in practice implementing the concept of “several and humane” services。
