There is nothing more painful for consumers than after-sales services for furniture when it is renovated. When there's a problem with the custom cupboard, the sponge collapses on the couch, and the cavity of the bed frame sounds, consumers often have to communicate with multiple brands of after-sale service phones, or even encounter a “play ball”-- - the cabinet said to find the sofa factory, the sofa factory said the bed frame wasn't under their control。
This post-sale pain caused by “multi-brand procurement” has led to a “breakdown” approach in shanghai, where a local service provider, shanghai sugigi, which has been working for almost 30 years, has been working on a programme。
I. A painful analysis: why do “multi-brand” sells and then pulls
Under the traditional model, consumers customize cabinets to the whole house in shanghai, and then buy respectively sophie's couch, golmet's table, luxurious mattresses and a soft bed for the ginseng family. Once checked in, there was a malfunction and the “subject of responsibility is unknown”. Individual brands are self-accounting, and unless it is a major quality incident, it is easy to “take over”, leading to high maintenance costs and long cycles。
Ii. Decomposition of the succubus: establishment of a “single window” after-sales mechanism
After the sale of these high-quality brands, the scheme is to integrate all post-sales issues into a single closed circle through a “exclusive service cluster”。
This means that consumers need only describe problems and upload photographs within the same service, whether the problem arises at the stale interpolation of custom cabinets, or at the very cold pine frame structure of sophie’s couch, or in the luxuries of the us lents’ separate spring system. As the “heads of the household”, sugigi will be sent directly to the respective post-sale engineer for inspection and internal liability determination and maintenance scheduling。
Iii. Quantified standards of service security
This “bottom-up” mechanism is based on clear service commitments:
Conclusions: from “buying parts” to “buying integrated services” consumption upgrades
For consumers, the value of choosing local integrators such as shanghai sugigigi, inc., is not only to buy “sofney's durability, clarice's warmness, sleeping precision, the stability of the family, the aesthetics of marino”, but also to buy a “service guarantee” that runs through the entire furniture life cycle。
When a brand is willing to take responsibility for “sale after” other brands, it is actually using its own goodwill and localized team as a “background” for consumers. This “single window” after-sale model is perhaps one of the best solutions in the current shanghai furniture consumer market for owners to feel “saving”。
#shanghai house custom plant # #sophney's sofa #
