There are so many websites. Few have succeeded, and most have failed. The flows generated by the seo optimization approach also varied. Some small and medium-sized websites, in particular, have the inherent difficulty of optimizing:
1. The number of small and medium-sized e-commerce suppliers is generally small;
2 targeted keyword expansion is difficult;
3 there is a lack of content on the website。
I. Identification of central and extended end words
1 the selection of central keywords - the selection norm for primary keywords does not appear to be much of a fee-paying practice, and if there is a 100-to-10 promotion of keywords like the one in front of the website, the flow is very low. The second norm is to see how the competition can be optimized. Is there a professional or team optimising? As long as one or two of these sites are more time-consuming than their counterparts. Most competitors have professional excellence teams. It's too expensive to optimise such a word, and the ranking will not be too secure. Such a keyword is not desirable。
2. Discovering long-term keywords. Many small and medium-sized websites sell thermal products. As a result, many are popular keywords. Everyone is doing what they need to do without paying a lot to participate. The advantages of the product need to be fully applied。
Ii. In-site optimization strategy
Pages on the website should be as concise and colourful as possible. Product descriptions cannot be stereotyped, product drawings should be attractive, and drawings and text could be better used by users to understand the usefulness of the product。
The effectiveness of the internal chain is important when optimizing within the website. The full use of the "relevant claims" function allows for a reasonable internal connection between the product and the column and enables more users to appear. The intent of the product is also quite appropriate for the ranking of engines. It's supposed to be one of two, but be careful not to make a chain. Don't over-optimize。
3 how to update the content of the website, articles on products or adherence to original rules, particularly regarding the original content of new sites, is essential and the content needs to be differentiated to assist users. If you imitate it and post it anywhere, these websites will soon be classified as waste sites with search engines. How do you sell the product?
4 the product picture is optimized, the web-site conversation with the client is a picture, and the direct method of the picture and more sites is to be the alt feature of the photo logo, which will be identified 100 degrees to facilitate the entry of the web page. Another advantage is to prevent excessive duplication of pages. The austerity of pictures is also important, and the speed with which progressive web pages are opened can help users。
Iii. Off-site optimization strategy
"the content is king, chain is emperor." the ranking of small and medium-sized websites cannot be separated from the establishment of external links (wiki encyclopedia: outside the chain). There are too many presentations on the internet. Some attention to the construction of the website:
1. The need to diversify external links, forums, blogs, b2b channels, question and answer channels, community channels and microblogging channels are all necessary. The wider, the better。
2. Diagnosis of how to compete with an opponent's external chain-building approach. How many different rivals build your rival's outer chains is different. If you can reach out to the other side's own interests, does the other side have no external chain you have, and is it above the other side or is it a problem?
3 the outer chain should be relevant, and based on the 100-degree "100-degree optimization" of 2012, the quality of the content of the website is not relevant to the outer chain and is much higher。
4, article outside the chain. The quality and quantity of the software links are well known. Seoers needs to create more software to link to your website。
5 friendship link, search for friendship link home page, same product type website if it is better to link the whole site, the friendship link is the outer link of the outer chain quality, and it is necessary for the webmaster to add to the friendship link, but not to do more than keep an eye on the incremental process of the link。
There are many ways to discover long end words:
Kind: find the drop-down frame using 100 degrees. The 100-degree search of the bottom box, which not only facilitates the search of users for problem selection, but also assists the website in obtaining greater traffic through the search of the bottom box, is worthwhile because the search for long end words is second only to the approach key。
Second: 100 degree search. The time when you search for the key words of the approach is 100 degrees of correlation at the bottom of the search. The results of this search are similar to hundreds of drop-down frames, and it is also a discovery worth learning and applying。
Third: 100% knowledge of the question and answer channels. We know what the chinese q & a channel should be, and we can learn from the q & & q & & q & & & q & & & & & q & & & & & & & q & & & & q & & & & & & q & & & & & & & & & q & & & & & & & q & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & such an approach is also a method that has been tried repeatedly in the process of optimization。
Fourth: library, experience category. It's the same way we can do it. The library and experience are a collection of very high-quality, long-term keywords that often search and expect answers。
Number five: stationmaster stuff. In the process of being used by station masters at the moment, station masters are now involved in the discovery of long end words, and we are able to enter key words for guidelines to develop long end words。
Sixth: anatomy of competition rival websites. The competition's website is our enemy and our friend, and we can access their long-term keyword catalogues by analyzing the competition's website, which is perfectly accessible by looking at each other's websites。
Number seven: find the list. The search for the quick list is a popular search for the engine, and we can wrap it around the key words, and we can put the long end of the key words in the hot search words, called "under the tree."。
Eighth type: 100 degree index, introduction account. With regard to the 100-degree index, we can find the key words through this 100-degree supply. And if we are 100-degree users, then we can save many of these ways, and we can get a lot of long-term keywords by using this account directly。
Ninth type: long-time stacking. Web optimization is a long-term process of stacking and summing up, and with a stacking and summing-up, more end words and traffic than others can be obtained。
Finally, there is the optimization of long end-words:
The optimization of long end-words can be said to be more concise than approach keywords. First of all, let us understand that the flow of long endwords is intended to increase the ranking of key words in the approach, so the optimization of long endwords is basically the optimization of the website, which is also fundamental. Long ending keywords are generally based on: long endword titles contain approach keywords, high quality articles, high quality long endword outer chains, and a combination of inner chains. When we prepare the articles, we should include other long end words in the articles and set up internal links, and post the links to the article to the input website. Such a text will be entered in a search engine soon after it is entered on the portal, and many collection sites will collect the article together, saving the time for the long end of the keyword line。
Tag: seo how to optimize outreach
