970, 1095, 1250, 1300 ... These costs are sufficient to purchase a smartphone, but they are commonly encountered by consumers for the back-screen replacement. What's the rate of break-ins on smartphones? What's the price of repairing the switch? It's about the kidnapping of mobile phone users。
Three-star s4 for 800 bucks
Consumers call "not hurt"
Mr. Zai, who lives in the city of beijing in the zhongyang region, informed the beijing news reporter that he had just bought a month of broken samsung galaxy s4 mobile phone screen and went to sansung's officially designated after-sale service centre to repair it. Staff members informed him that the broken screen was artificial and not covered by quality warranties, and that it would cost nearly $800 to replace the new screen。
“s4 phones were purchased from kyeongdong business city for $2249, but it cost 800 to change the screen。
Another ms. White-joseph, who worked in the haidian district, described her cool-looking mobile phone, which had also broken the screen due to an inadvertent hand slip, as she had called after-sale repair calls in beijing, where the staff member had offered an exchange price of $1,300。
"the cost of changing screens is now almost half. Ms. Shaw felt that it was not worth repairing, and she intended to change her cell phone。
It should be pointed out that mr. Zai and ms. Xiao were not the cases in which journalists from the beijing journal of commerce searched for the word “discretion screen” only on twitter and found 6 million results。
Subsequently, beijing journalist journalists learned from a variety of online and offline interviews that mobile phone users, including chinese, chinese, htc, chinese, kim li, sony, and others, have reported that they have experienced problems with broken screens, while many users claim that screens have been broken more than once, and that the high price for change of screens that has been called for by after-sale maintenance often places them in a difficult position: either accept the fact that a shredding screen is equivalent to the end of a cell phone and change it directly; or have to “take a knife” to the post-sale service point to replace it at a high price。
Nearly half of the 50 users interviewed in the cluster said that they had changed their cell phones after the screen was broken, while another 30 per cent had spent high-priced shifts after it was sold, which were concentrated mainly in high-end user groups such as apples, tristars and the rest in cold treatment, most of which broke only the outer layer of glass but showed that the screen was barely used。
It is important to note that there are many other small and medium maintenance channels available on the market, in addition to the brands' designated after-sale service, which are relatively low, but not too low, and that many consumers are concerned about the difficulty of securing proper clothing。
Beijing business journal journalists have also chosen several mainstream brands to investigate and interview the official after-sales service centres in beijing, and have found that smartphones are generally more likely to break screens, and even screens are the top three maintenance problems。
A staff member at the official after-sale centre revealed that almost half of those who come to the after-sale centre every day were due to the fragmentation of the screen。
At the same time, beijing business journal journalists have visited large 3c malls such as cÔte d ' ivoire, suning and a number of small and medium-sized shopping malls with mobile phone maintenance points, and maintenance staff have revealed that the problem of breaking screens is now widespread。
“the most important changes in the daily list are in the brands of apple, samsung and htc, as well as in chinese, oppo and vivo. Of course, this is not to say that the other brands have a low rate of fragmentation, but rather that the flagship aircraft, like the apple, the samsung s and note series, and the national product plates, are sold at higher prices, and the screens are broken and the other lower end machines are broken and the phone is changed directly.” the maintenance staff said so。
The cell phone company is complaining
Upstream supplier monopoly
As for the vulnerability of smartphone screens, one technician explained that the direct cause was man-made, the size of the screen was large, and that users were often imprudent when holding one hand, which was also confirmed by feedback from social platforms such as twitter. In addition to human factors, the design of the body of smartphones, the mass of the screen and the border frames can affect the chances of the screen being broken, such as the body being plastic or metal, the strength of the glass on the screen and the resistance to pressure。
Most manufacturers currently use ips or amoled screens, which consist of three layers, that is, the screen, the touch sensor panel and the glass that is protected outside, which is the most fragile, but the whole screen is often replaced even if there is only one or two cracks。
So is it reasonable to change the price? According to upstream vendors, the market has matured ips screen production at a cost of up to several hundred dollars and a minimum of just a few dollars, but prices for maintenance are worth hundreds or thousands. According to a third-party company, techinsights, a dismantling and cost analysis of note 4 costs approximately $1597 for spare parts and assembly, of which 5. 7 inches of screens cost the highest, approximately rmb 417. However, note 4 users who encounter shredded screens have a replacement price of between $900 and $1,000, which is more than double the cost。
However, with regard to the sky-price screen, many mobile phone manufacturers have even called themselves “compelling”. In response, the head of an unnamed mobile phone manufacturer stated that smartphones at different stages, using different screens, were shown in terms of glass resilience, clarity, material, etc., manufacturing processes and costs. Most of the manufacturers have different price models, and the number of suppliers actually upstream is almost universal, while they have the right to speak, are in a monopolistic position, have few mobile phone screens available as spare parts, and when users need to change screens, they have to spend a certain period of time moving them upstream, so the cost of transport, human costs, etc., in the middle, inadvertently increase the cost of changing screens。
In addition, it should be noted that the cost of a smartphone is higher than the cost of a chip, the second being the screen, and the cost of changing the screen is higher。
Price opacity
Highlight the short board of the vendor
Behind the widespread user disease of the price switch, it is actually the image of smartphone maintenance services and highlights the widespread after-sale short boards of mobile phone manufacturers。
The beijing news reporter learned from the samsung chinese guest service that users can search for the reference price for spare parts from the warranty period through the official tristar chinese website. Consumers need to be reminded that the reference price is not consistent with the cost of the actual change of screen and that the actual cost of maintenance consists of the spare parts themselves, manual costs and freight costs. The reference price given by the network is only the price of spare parts, while manual and freight costs are the uncontrollable part of samsung, especially manual fees, which are independently priced by the various after-sale service centres according to the level of consumption and the actual situation in the regions, which is the main reason why consumers ask different post-sales service centres for inconsistent prices。
According to the above-mentioned staff, when consumers consider after-sales service centres to be too expensive during maintenance, such as change of screens, they can call the customer service line 400810558 for reflection, which will also be recorded in the centre。
However, a few manufacturers, like samsung, publish the recommended prices for spare parts, and users are often left to kill when changing screens after they go to the official point of repair。
According to another insider from samsung, in fact, the overall price level for the maintenance of the tristar spare parts has been revised downwards over the past two years, often at a cost of $1,800-2,200 for galaxy s2 and s3 screen replacements, and the company has made downward adjustments in line with the market environment。
Beijing business journal journalists who have access to official after-sales service websites with multiple mobile brands have observed that brands have multiple after-sale service centres in different cities, which are not exclusive. Journalists then entered the local enterprise information and credit networks, sampled the registration, credit information, etc. Of the after-sales service centres, found that they were mostly private enterprises operating in the areas of sales, maintenance of communications equipment, electronics, etc. The latter were also complex in terms of registration information, which ranged from $350,000 to tens of millions。
Informed sources have revealed that mobile phone maintenance is not a direct-business maintenance system for straight-to-face consumers, including the foreign brands of samsung, apple, sony and most of the country's products. In order to reduce the construction costs of after-sale channels and to expand the post-sale network as soon as possible, mobile phone manufacturers have mostly introduced third-party service providers to contract after-sales services through certification。
According to market research agency analysts, it is precisely because the establishment of this intermediate has given rise to a variety of mobile phone maintenance problems, limited to human and network sizes, that it is practically difficult for manufacturers to enforce 100 per cent bans, especially in cities on the 3rd and 4th line, and that there are layers of subcontracting after sale, which makes it more difficult for branders to manage and leaves room for many contractors. As a result, it is not possible to ensure that every after-sale service centre provides quality after-sales services to consumers。
Views of experts
High pricing to the detriment of consumers
The entire maintenance industry is currently complying with the coded prices for home electrical maintenance services issued by the national commission for reform in 2006, and smart phones are also covered. Article 3 of this provision states that the operator of a household electricity maintenance service shall, in accordance with this provision, make public the price of the household electricity maintenance service and the relevant content. The price of household electricity maintenance services is regulated at market prices, which are set by the operator on the basis of the cost of operating the services and the availability of and demand for the market。
The secretary-general of the centre for research of the chinese internet association, hu gang, noted that mobile phone manufacturers had the right to set prices on their own, but that pricing was within reasonable limits。
“there is no clear definition of this reasonable scope, but with the increasing frequency and prevalence of smartphone shredding, it is recommended that regulators draw on the `zero-sum' ratio of spare parts per unit to the overall sale price in the automobile industry, and that a number of mobile phone manufacturers currently price screens at abnormally high prices, not only against market norms, but also against consumers. The future regulatory sector, if managed through a systematic industry, may be more effective in the overall mobile phone maintenance market than the current consumer case。
In the view of the deputy secretary-general of the china electronic chamber of commerce, the cost of changing the screen cannot be judged simply by the difference. It should be said that the overall cost of repair in the mobile phone industry is currently relatively high, that users face the embarrassment of being “affordable” and that an important factor is the lack of transparency in maintenance costs. The publication of reference prices for spare parts maintenance on official websites by manufacturers such as samsung electronics can be said to be an improvement, but transparency and management of the intermediate links still need to be strengthened。
In fact, it is not new for consumers to complain about the cost of mobile phone screens, which has been going on for several years. Mobile phone manufacturers are not motivated to adjust the price of post-sale maintenance, mainly because the maintenance of spare parts is also part of the manufacturer’s source of profit, while after-sales outsourcing, commonly used by manufacturers such as samsung and apple, increases the cost and cost of maintenance。
In the future, it is hoped that mobile phone manufacturers will make further price reductions for spare parts maintenance and fully safeguard consumers ' right to know, not only in favour of their own brand market image, but also in defence of consumers ' interests。
Beijing business journal, journalist wu zhongfang/wen huixin/cartography
Netizen disgusting
It is already common for a large number of smartphone users to have broken screens. According to incomplete statistics, almost 6 million microbloggings containing only the words “crush screen” have been reported by nearly half of those mobile phone users who have more than once experienced a broken screen. In the face of the high cost of changing the screen, the majority of the population has called “failed”, with the attendant spats。
@bitchdun and so on: it hurts more than a broken heart
@d: it's too bad that the new screen just broke。
@hohohing: the cell phone duang fell on the ground, the screen was broken, it was expensive, it fell back before liberation
In addition to the vomiting, there are a number of internet users who are eager to offer mobile phone users the four main ways to protect against fragmentation screens。
1. The diaphragm and the shell are combined。
# this is a bun, not a puff # # # i'm not hungry #
@i love agathi oh: the importance of mobile phones is understood only when the screen is broken。
2. Large screen single-handed operation settings。
@happy planet: the breakscreen tragedy occurred partly because the screen was so unmanageable that it was easily broken with a slide, but mobile phones now mostly have a "one-hand" mode that reduces the risk of breaking the screen。
3. Pre-purchase of broken screen risk。
@sunbin: the cell phone screen is broken, dozens of dollars are spent on a break-up screen, and it's torn up free of charge in one year (the conditions must be met), and a friend who “likes” to break his cell phone may wish to consider。
@rainscreenholder: breakscreen risk can be considered on phones above $2,000, especially samsung, apple, other thousand machines are of little significance, the screen is broken and there is no need to change the phone。
4. Taste a smooth screen phone。
@isiscyber: the samsung and lg are actively pushing the face-screen cell phones, either side-blank or side-blank. But isn't this a sign that two korean manufacturers have broken heart screens? And it's a lot more expensive to break a curve, isn't it
@3:34 in the morning: the curvature screen is of great strategic importance in encouraging consumers to completely abandon their membranes and mobile phone kits, thus reaching the perfect level of one fall screen, making maintenance extremely difficult, and encouraging consumers to change mobile phones every month to make an important contribution to economic development and productivity。
Reporter's handwritten
When does it end
Wu chiang
Even from the era of functional mobile phones, a new sign is that, as screens grow, the chance of breaking screens rises sharply, users often have to accept daily price cuts to change screens。
Most mobile phone manufacturers do not currently have a clear spare parts price system, which keeps consumers in a passive position because of asymmetric information on maintenance, and the lack of clarity of prices can readily be derived from maintenance frauds or traps. In this regard, the lack of regulation by brand manufacturers of the after-sales service system, particularly outsourced services, cannot be avoided。
A very interesting phenomenon is that the wave of smartphones has grown so far, and a large number of brands have come up brightly and soon become a flower. In the previous wave of internet mobile phones, many producers were blindly placed and did not pay attention to the after-sale service, and now the mill is a successful example of an internet mobile phone, which was first exposed to industry media, after-selling by users, and after-sales maintenance problems, and finally, when the mill was crawling around to build and perfect its own after-sales system, it arrived。
In the immediate future, the tides in the wave of smartphones are still growing, and the courage of those who are later is commendable, but lessons should be learned to enhance the “soft power” of after-sales services。
In the context of the excessive cost of changing the screen, which has become widespread among consumers, especially with regard to the branded flagship type of aircraft, which creates a dilemma for users, “affordable but unaffordable”, we call for a further downward revision of the overall level of mobile phone maintenance costs, while safeguarding the right of users to know that spare parts can guide prices or cost prices, and that manufacturers should strengthen their supervision and management of the after-sale service system. This is not only a good maintenance for its own brand image, but also a good safeguard for a healthy market order。
