Who's wang tong
Wang tong was one of the first seo experts in china and began studying the optimization of the search engine in the early 2000s. He wrote the seo curriculum, which affected an entire generation of station chiefs。
Wang's most famous is his seo program. Since 2003, he has issued several versions of the seo curriculum, of which the 2007 edition is the most classic。
What did wang thongseo academy 2007 say
The 2007 edition of the wang tung seo academy focused on the following:
Part i: seo foundation. Description of search engine principles, seo basic concepts, keyword research, etc. This is seo's introductory knowledge, suitable for beginners。
Part ii: optimization of website structure. Talk about how to design the structure of the website to make the search engine more accessible. They include url design, inner chain structure, website maps, etc。
Part iii: content optimization. Presentations on how to write articles that meet seo standards, including keyword layout, title optimization, content quality, etc。
Part iv: extra-chain construction. In addition, i am writing about how to access high quality external links, including friendship links, forums, blogs, etc。
Part v: seo tools. A presentation of the seo tools used at the time, such as station master tools, google analytics, google seach console, etc。
Part vi: seo case. Share some successful seo cases and analyze how they are optimized。
Is the 2007 edition of wang thongseo still useful
In part, this question says:
Useful part:
First, seo foundation. The principles of the search engine have not changed. This knowledge is still useful。
Secondly, content optimization. The content is always at the heart of the seo. The title, the layout of keywords, the quality of content, etc., are still useful。
Third, user experience. Wang stressed that the website should serve users and not just search engines. It's more important now。
Useless part:
First, specific technologies. The 2007 seo technology is now very different. At that time, for example, emphasis was placed on keyword density and now on semantic search。
Second, the outer chain strategy. This is now punishable. The way the outer chain is built is completely different。
Third, tools are recommended. Many of the tools recommended in 2007 are no longer available. It is time to use new tools。
Overall, the concept of the 2007 edition of the wang tong seo academy** is still useful,** the specific technology** is outdated. Learn his ideas, but don't copy them。
Wang tung's contribution to the seo industry
Wang tung's contribution to the seo industry is mainly as follows:
Contribution one: universalizing seo knowledge. In the early 2000s, seo was still a small body of knowledge. Through courses, articles and training, wang tung has made the seo knowledge widely available。
Contribution ii: developing seo talent. Wang tung trained a number of seo practitioners, who later became the backbone of the industry。
Contribution iii: promoting industry development. Wang tung's research and practice have contributed to the development of the chinese seo industry. Without their generation, china's seo industry would not have grown so fast。
Contribution four: establishment of industry standards. In his curriculum, wang tung has set many seo industry standards. While some are now outdated, they were instructive at the time。
What's the difference between seo and 2007
Much has changed. I'll give you some comparisons:
Compare one: the search engine algorithm. In 2007, the search engine algorithm was simpler. Now, algorithms are complex, incorporating artificial intelligence, machine learning, etc。
Comparative ii: ranking factor. In 2007, the density of keywords and the number of outer chains were important ranking factors. Now, content quality, user experience, page speed, etc. Are more important。
Compare three: move first. In 2007, the internet was computerized. Now, most people use mobile phones to access the internet. Mobile optimization is the focus of the seo。
Compare four: artificial intelligence. The search engine is now using artificial intelligence, like the 100-degree neopter and google's rankbrain. Seo needs to adapt to artificial intelligence。
Compare five: content marketing. In 2007, seo was a technical activity. The seo is now closely integrated with content marketing. To do the seo, to do the content。
To the ceo
If you're a new seo and you want to learn seo, i have a few suggestions:
First, to learn the rationale. You don't have to learn how to do it. You have to learn the basics. The basis for how the search engine works, how the user searches, how the website is optimized, is solid。
Secondly, follow the latest developments. The seo industry is changing rapidly and is concerned with the latest developments. It is possible to focus on the 100-degree platform, google seach central, luzonson, etc。
Third, multi-practice. Seo is a science of practice. Building a web site, doing the seo in person, is the only way to understand。
Fourthly, no cheating. Some black hat seo technology, which is effective in the short term, is punishable for the long term. Do white hat seo, hold on long。
Fifth, learn about content marketing. The seo is now inextricably linked to content marketing. To learn to sell content, to learn to create quality content。
Finally, while the 2007 edition of wang tung seo is outdated, wang's contribution to the seo industry will not disappear. We seniors need to learn his spirit and keep the seo industry moving forward。
