In june 2026, authorities monitored data showing a generally stable and localized structural trend in the housing market: the average price of new houses in the city was about $6,893/m2, a decrease of 0. 16 per cent from the previous month; the average price of second-hand houses was about $5,490/m2, a decline of 0. 17 per cent from the previous month, and a decline of 7. 71 per cent from last year's, mainly in outlying areas and some new blocks. In terms of the decline in the number of districts in the official statistics, the region with the highest drop was: the economic development area, with an average price of $682/m2, with a decline of 0. 97 per cent, which is the largest decline in new housing; the cold kiosk, with an average price of $6642/m2, with a decrease of 0. 6 per cent; the city, with an average price of $4833/m2, with a decrease of 0. 2 per cent; and the second-hand room in the quiví region, with an average price of $6701/m2, a decrease of 0. 05 per cent from last year, with a downward trend in the old regions outside the core。
Policy interpretation
In the first half of 2026, the housing sector continued its “support for immediate needs and improvements” policy: the interest rate on first-rate mortgages was reduced to 3. 55 per cent, the rate of first-rate loans was reduced to 20 per cent, the rate of second-rate first-rate loans was reduced to 20 per cent, and the full subsidy policy for the purchase of home deeds was introduced for new home buyers, and the scope of housing subsidies introduced by talent was extended to undergraduates, while the proportion of monetized settlements for the upgrading of villages in central urban areas was increased to encourage the circulation of stock houses. At the heart of the policy adjustment is the loss of stocks, steady expectations, and the absence of massive flooding stimulus. As a result, the current market has shown a trajectories of “hard cores and peripheries” — a decline essentially due to the rapid development of some of the new zones in the preceding period, the high level of stocks, the spontaneous outburst of bubbles, the return of the market to real supply and demand, and the direction in which the current policy has guided the smooth and healthy development of the market。
Recommendation for purchase of premises
Self-employed buyers can be selected on the basis of a hierarchy of needs: with a limited budget, they can start a first-time occupation and focus on the old city area, where the current average cost is only $4,833/m2, with some of the core well-developed old districts having a total price of only $4,833/m2, which can be bought in two rooms to meet basic housing needs, with all the surrounding schools and businesses matching each other, and with amenities; higher demand for commuting, with the option of a second second-hand room in the core of the quivan, with some of the market space available at 5-8 per cent of the price, with a savings of almost 100,000 per cent from last year's entry, suitable for the immediate transition; and an improvement in the type of home purchaser, with a focus on the high-new core blocks, where the current high-level new sector prices remain stable, with a good maturity, an excellent environment, with a total price of between 80 million and 1 million dollars, suitable for long-term residence. It is important to note that the outer and peri-urban sections of the economic development zones do not recommend blind entry unless they are self-employed, and that the industrial population of such regions is slow to import, remain less mobile and become more difficult to change。
Market projections
In the second half of 2026, prices will continue to be structurally divided: core urban areas, such as quivÍn and gao xinxiang, where demand is stable, where the cycle of stock demilitarization is reasonable, where prices will gradually stabilize and yield stable increases; high-stocked plates, such as economic development areas and the outskirts of the cold kiosk, where prices will remain low until stocks are gradually digested; and coastal coastal areas, which are difficult to recover in the short term, and prices will continue to fluctuate. In the long term, as a regional hub in the shandong peninsula, the population has been inflowing steadily in recent years, GDP has grown steadily, the overall housing price base is low, there is no basis for a substantial decline, prices of core high-quality assets will gradually pick up steadily, and peripheral foam regions will continue to complete price reversals leading to smooth and healthy market development。
Investment recommendations
The investment property purchasers give priority to the layout of the queven, the recent demand side of the great new core city subway, and the commercial circle, with 90-120 m2 being the main demand of the market, with a large customer base, high liquidity and high value-added preservation capacity. Attention can be paid to the second second second-hand room after the price of the quivan core district has been reversed, with a strong manual price ratio and suitable for long-term holdings. Avoiding low-priced drives on the outskirts of economic development zones and on the outskirts of the coastal seas, such areas lack industrial support, have fewer connections, are vulnerable to marketless liquidity traps and are unlikely to yield the desired benefits. Do not blindly invest in products such as villas, which are expensive to hold and difficult to transfer. On the whole, the factory has seen a departure from the era of universalism, and only the main product needs for a precise layout core, with a long-term hold of more than five years in order to gain a steady return, and short-term speculation is not suitable for entry。
