1. Keyword settings
The success or failure of seo is at stake in the optimization of web keywords. Of these, the rational layout of the keywords on the page has become the top priority of seo optimization. Below are some indications of the deployment of keywords。
Keywords appear in several important areas of keywords and appear as far ahead as possible, as shown below。
(i) title: put key words ahead, to the extent possible, with a larger proportion in the title。
(2) keywords: use of keywords and long endwords。
(3) description: as many as possible with 1-2 keywords and long end words。
(4) page navigation: try to display keywords。
(5) the headings h1~h6 are cleverly mixed with keywords: the keyword that appeared in the main text of the web page for the first time could be bold。
In addition, with regard to anchor text settings, attempts to use keywords or long end words as the text of the anchor text have helped to improve the ranking of keywords. It can be said that the emergence, location, density and use of keywords in the anchor text determine to some extent the ranking of keywords。
2. Keyword management
Keywords will need to be adjusted as the website evolves. Keywords that are no longer relevant need to be removed from the table and new keywords need to be added to the table. If the page url for the keyword has been changed, the page url needs to be updated separately. Keyword + ranking management is the regular updating of keyword ranking information, dynamic monitoring of the actual optimization of keywords, and provides a practical basis for the work effectiveness assessment of seos. The most direct way to check the keyword ranking is in 100 degrees, which is then viewed and recorded manually. If the target page is ranked first in the search results, it is ranked 1; if the target results are ranked second, it is ranked 2; and, in general, for individual search terms, 760 results are provided in 100 degrees。
If the target page is not found in these 760 outcomes, it can be considered that there is no ranking. Manual search + records is a labour-intensive method. Managing many keywords is unrealistic. There are many tools available on the market to help provide keyword ranking queries. You just have to enter a keyword that will automatically help you search for ranking in multiple search engines. The tool has the advantage of reducing some manpower, but the problem of bulk keyword queries remains unresolved. Some companies conduct bulk searches themselves, but they are often found by search engines and blocked for spam (search engine spam technology). In any case, changes in the ranking of each keyword can affect the nerves of seo at any time. Therefore, seo needs to regularly check the ranking of keywords in order to position its focus and test the effectiveness of the seo programme. When viewing the ranking, it is usually necessary to look at the head page and ranking data for each search engine. As shown。
With these rankings, you can see the real effect of seo. If you compare it with your competitors in detail, you know where your weaknesses lie。
3. Website entries
It means the web page is captured by the search engine and placed in the search engine library. When people search for the relevant words, they can see the pages and page information contained in the display list on the search result page. The function we call "includes pages" is to view the relevant pages on the search result page. Instead, the issue of “no web pages” is more complex, as the absence of a corresponding page on the search result page does not mean that the page is not in the search engine library or is not included. It may be that the current web search terms are poorly ranked, with over 760 records, so they have not been displayed. It captures the web page captured by the search engine spider, then indexed by the search engine and searched by the user at the front end. It is very useful to know how the search engine indexes pages and how the search engine indexes。
Tag: how do you do web keywords
