Now, if you want to buy a car, put it aside, and the final picture is two things, just as cheap and safe. But in fact, if you're going to do it yourself, whether you're looking for a 4s shop, a cow or a car dealer, it's a little bit difficult to talk about a low price that is not accompanied by a fraud trap, because the price of cars under the existing 4s dealership system is volatile and non-transparent. You can find all the information about a car online, but only one fixed price (except tesla, which i like)。
Here's why. Under the existing vendor-4s shop system, the volatility of car prices is determined by the manufacturer's offer and the commercial policy for 4s, i. E. The minimum price of the car and the monthly appraisal and return information required for 4s. There is a saying about price patterns: spring festivals are the most demanding times of the year, when the seller's market, after spring festivals, is fast-tracked. By july, it was essentially the highest stock of merchants, at a time when consumers dominated the buyer's market, and producers were the most willing to go to stock. Generally speaking, the buyer's and seller's markets for the sale of cars are interchangeable。
And this led to the “mysticality” of the minimum price for car sales. Apart from the fact that some people can learn from acquaintances about the price of a car somewhere at some point in time, the average person now buys the car in the form of a concentration of secondary distributors, from 4s to asia and the countryside. By its very nature, second-tier distributors are car dealers resold from first-class distributors (4s), whose raison d ' Être is to process the 4s stores, to find the best time to get them ready for price fluctuations and then sell them to consumers for price differentials. Because of the profit drive, some of these car dealers would be able to make more profit from the car。
As you can see, there's an organization that's cheap and safe to sell 4s to consumers, bypassing a used car dealer. And if this form of organization can have a very large number of cars to buy, it can be more advantageous than a piecemeal negotiation between users。
The car network is one such form of organization: group purchases. From the consumer side, it is divided into two parts:
1. Online participation in group purchases. Users sign up on the group network to fill out their intended vehicle type and contact information, and the head of sales on the group network takes the collected information to shop 4s to negotiate the price。
Ii. Underline car shopping experience. What is the concept of the head of the shop, a negotiator of the network, who, with his own professional skills and marketing experience, can go to the four s stores to three, go to the store to negotiate with the sales director or shop owner of the four s stores (who is responsible for the operation and efficiency of the shop and has greater authority to determine prices than ordinary sales), and who have a professional and informative skills and knowledge to find the lowest price on the market。
Speaking of which, in order to break the illusion that you're going to buy a car at a much cheaper price, i need to talk about a price zone where a group buy can be cheaper. For the 4s stores that need to do retail work with a group purchase, they usually leave a return point of 1 to 2 per cent when working with the group network, in other words, you buy a $100,000 car that saves up to 2,000 more than the price you can cut off; 200,000 cars saves 2,000 to 4,000; and, equally, 1 million cars saves about 20,000. Last saturday, i took part in a group-purchase campaign on a car network at le sing 4s, a mercedes s320 for $170,000 at a total cost of $488,000 for e260l and $408,000 for sale。
In fact, there have been some very interesting and ludicrous things at the group shopping site. At first, the car network tried to cut prices. For example, 20 people, the network itself, don't know what they're buying today, 20 people sit at 4s, 4s says we'll give you a price. Today's offer is $10,000
This is because consumers do not know how much the concession is, they do not have reference points and they have no knowledge of the market's business policy. Most of the friends of the group who are advocating for a live bid, depending on the number of people. In the words of the ceo of the cluster network, “the group purchase website is a setup of transactions, which cannot be set up, and there is no deal”. This is a small episode of the early exploration of the network, and the subsequent demand of the network to the leaders was that they should never be allowed to make a live bid, and that the head of the organization must have a clear idea of the minimum price for retail sales in the shop, what the commercial policy of the manufacturer is, what this group buy can give, etc。
Okay, so why would 4s be working with the cluster network? And how much traffic did the network lead to 4s? This is how wei explained that the 4s store was supposed to have orders and to have customers, and now they can buy them directly from the group network. The market department of the 4s store had to spend millions of dollars every year on advertising and traffic platforms, rounding them up, and not knowing how many users they would return. Now they spend the money they're going to invest on the network, and then give the consumer a price, which would add up to less than 4s. According to information provided by wei wei, the cost of obtaining a car network is equivalent to one tenth of 4s。
The network has grown since 2009 and has sold 200,000 vehicles。
This may be how the car network continues to sell until last year, 2014, the fifth year of its start-up, when beijing introduced a more rigorous rock sign policy; the original roll-on standard, which was 240,000 a year, suddenly dropped to 130,000 from last year, with 20,000 new energy vehicles, which fell again this year. As a result of the policy, many people are not eligible to buy cars, and in order to replace them they have to sell them and replace them, so that the proportion of old cars replaced by new ones has risen to more than two thirds。
This is also the moment when new consumer demands are being observed. He found that the new car purchase price offered by the car network was acceptable to consumers, but that the price of the second-hand car assessed by 4s was too low for consumers when they sold them. When wei realized that the replacement of used cars had affected the user's experience of new car purchases, they moved on to the c2b service。
I'm impressed by what he said, “we're not doing this because it's the wind, it's the natural need of our users”
What about the used car? Consumers must have sold their cars in order to get new ones, and the two-week average c2c will certainly not work. The right way is for the c2bs to sell them to the car dealers, who will be able to upload the results of the tests on the network, so that they can finish the bid within 20 minutes. All right, the aim is to get the network through at the earliest possible time, with consumers getting maximum prices. The solution is to get access to all platforms where b-end dealers are present, such as spot auctions, car-friendly auctions, espouses, north dragon auctions, safe cars, and american/american auctions。
After a year of work on the used car, i was told that the trade in the car network is now over 1,000 times a month. “this should be the first c2b field in the country.”
Last month, a new business was launched on the cluster network, which provides for cars. It's not because we want to fly in the wind, it's because the car's own water has arrived, and it's going to be a ditch. Users who purchased cars in 4s would like to put a film on their cars, make a beauty, and decorate them. Users who had just bought a car during the quality assurance period were afraid to leave the 4s shop easily, and the customers who had directed the 4s shop to perform maintenance were able to become part of the network。
During the previous two days, the network had been able to maintain the entire 99-story 4s shop, which had exploded the same day. In normal times, the purchase price for a car like longway is 199, the user is registered for the first time with a 50-dollar red bag and the 4s store is free of all working hours and the user is able to perform maintenance at a time equal to 149, including working hours. “the price of a five-star hotel is reduced to three-star, the quality of the service remains the same,” he said
According to data provided by the cluster network, the number of day sheets currently used to raise cars is over several thousand。
I'm an author of 36 krypton cars
