On 18 june 2026, on the opening day of the hong kong car fair, the official launch of the flagship version e9 (hong kong named e9 premium) took place at an early bird price of hk$569,000, with a maximum of 100 stations in hong kong。
On june 18th, 2026, hong kong's car fair's wide-broadcast e9 flag version
This price folds with hong kong's local new energy subsidy, the lowest real landing price can be reduced to about hk$ 250,000, which is only one third of the sale price of the luxury mpv (e. G. Toyota's elf)。
In summary, this is a high-end mpv designed for hong kong’s right rudder market, with a combination of “national flag ship configuration + hong kong subsidy” to put down the price of a luxury babysitting car。
What's hk$569,000 for? Sdc electromagnetic suspension and renewal of 1032 km
The hong kong version is co-sourced with the mainland flagship version, but extensive localization has been made. The central highlight is sdc's electromagnetic suspension, which is tailored to the optimization of hong kong's mountain road, multi-curve road, and the re-adaptation of the apa smart parking system to local narrow parking spaces, which allows this large vehicle over five metres to easily enter the garage。
On the power side, the 2. 0t iqip system maintained wltc condition 1032 km of integrated flight, with only 6. 05l/100 km of fuel being spent. In the high oil price environment of hong kong, this data represents a significant cost advantage for vehicles。
After the subsidy has been folded, a minimum of hk$ 250,000 has landed
The real strength of hk$569,000 is the actual cost of the new energy policy in hong kong。
After all this overlap, the minimum actual landing price for users is about hk$ 250,000. By contrast, toyota elfa, lexus llm of the same grade generally sells in hong kong at more than hk$ 1. 4 million, and e9 premium has a clear advantage over value。
It's not just a car sale, it's also a key step in the china bridgehead strategy
The release of e9 premium is a central part of the wide-broad "action 2. 0" ecological upgrading programme. As one of hong kong's most permeable new energy companies in the mainland, it has launched a high-end flagship vehicle to compete for market rights。
The more critical logic is that hong kong serves as a certification site for the global right rudder market (united kingdom, south-east asia, austropics, etc.), where e9 premium, after completing the right rudder appliance and compliance certification, could significantly reduce the cost of double certification by entering other markets. This is a pole product that serves a long-term offshore strategy。
What else is unknown
At present, the exact deadline for early bird prices has not been announced by the authorities of hong kong, and the industry has estimated the standard guide price at approximately hk$619,000 (pending official confirmation). In addition, 100 rules on quota allocation, specific reservation routes, delivery times, etc., also await notification by distributors。
