Many of the companies consider website construction to be “the placement of company presentations, product pictures, contact details”. As a result, for six months, there was no message on the back of the site and the name of the 100-degree search company was not available. What's the problem? And the answer is, you only made an electronic flyer, not a marketing machine。
As a deep-tilled sea-marketing company, fast-tracking points to the fact that a website that can really bring customers must incorporate the following three marketing functions that 90 per cent of businesses ignore。
Function i: automated thread collection and nurturing systems
There is only one page on the traditional website, and users need to fill out complex forms manually, with poor experience and high abandonment rates。
Marketing website practice: set low-threshold conversion points in multiple locations on pages, such as “click for quotations”, “download product package”, “scanning and micro-credit preferences”. At the same time, visitors ' browsing tracks (which products they have seen, how long they have stayed) are automatically recorded and labelled. When potential clients re-visit, salespersons are able to identify their interests in advance, thereby achieving accurate follow-up。
Quick interconnection solutions: we can micro-credit or crm systems for your connection to an enterprise, and we can automatically access, distribute, automatically alert, and not waste any potential customer。
Function 2: search engine-friendly content architecture
Many sites follow the third page when searching for product words at 100 degrees because of structural confusion: the navigation level is above level 3, the url is a series of random codes without h1/h2 labels。
Marketing website practice: keyword layout from the planning stage. For example, with regard to the word “building the pearl sea website”, we will plan a separate product list page and optimize the title, description, inner chain within the page. Also, an information centre has been set up to publish professional articles related to business (e. G., “how the moot industry gets guests through the web”), so that the search engine considers your website to be active and professional。
Quick interconnection solutions: our seo optimizing team works in tandem with the stationing team to ensure that the website's technical architecture meets the rules for capturing and ranking search engines such as 100 degrees, dog searches and google。
Function 3: private sedimentation capability for multi-end connection
Pc website traffic. How do we put it on twitter? How does a small program user direct a detailed case to the website? One-way websites cannot create closed rings。
Marketing-type website practices: the home page and the home page of the website include a two-dimensional code for micro-intelligence, a micro-intelligence code for business, and a public focus guide. At the same time, website data are linked to the development of the applet & public number. For example, a user can receive a text message containing a small program link to a member centre or receive a benefit after submitting a cell phone number on the official network。
Quick interconnection solutions: we offer integrated services ranging from marketing website construction to small program & public development to help you convert public traffic (search engine, social media) into private assets (microfriends, public fans)。
