The seo (search engineering optimization), the search engine optimization, refers to the improved ranking of the site in search results by optimizing its structure, content and external links to make it more easily accessible and indexed by the search engine. Below is a summary of the overall points for improving the ranking of the website:
Seo: website optimization
Research and optimization of keywords
Keyword mining: use keyword research tools (e. G. Google adwords keyword planner, semrush, etc.) to dig into long end words and select key words that are relevant to the core business of the website, have a high search volume and are relatively small in competition. Keyword layout: rational distribution of keywords in the title (title tag), description (m)I don't knowImportant positions such as cription, body text, photoalt tag, h tag, etc. The first page allows layout of core keywords, the column page layout of sub-keys and the article page focuses on long endwords. Key word density: control of keyword density is within a reasonable range, with general recommendations of between 2 and 8 per cent. Specific values can be adjusted to the actual situation and industry characteristics to avoid excessive stacking leading to search engine penalties。
Ii. Content optimization
Quality content: create unique and valuable content to ensure that it answers user questions accurately and provides solutions. The subject of content is highly relevant to the target keyword to increase the relevance of the page. Originality: the search engine attaches great importance to the originality of content, which, if convicted of copying or repeating, will affect the ranking of the website. As a result, original content is made available as far as possible to avoid extensive duplication of content on other websites. Content update: regular updates of website content will not only increase user adhesion, but will also allow the search engine to access the site more frequently and increase its indexing rate。
Iii. Optimization of the website structure
Flattening structures: implementation of flat station structures, control of click depth (click depth) and capture depth (crawl depth), making search engines easier to retrieve and index website content. Internal links: use of bread crumb navigation, internal links, etc. To enhance accessibility and readability of websites. Url code: regulates the structure of the url, using semantic, keyword-friendly urls, and helps search engines to better understand the content of the website。
Technical optimization
Page loading speed: optimize image size, compress codes, use caches and cdns to increase the speed of loading of the website and reduce the loss rate of users. Mobile end optimization: mobile end optimization becomes increasingly important as mobile device users grow. Ensure that the website is well displayed on various screen sizes and enhances user experience. Https: open https to enhance website security and credibility。
V. External link building
High-quality external links: access to high-quality external links is one of the keys to raising the ranking of the website. Building partnerships with authoritative websites in related areas and publishing quality content that attracts other websites to quote your links are effective ways to obtain high-quality external links. Friendship links: looking for a well-known web site with a high profile related to the subject matter of your website to exchange friendship links。
Vi. Optimization of user experience
Simplicity: ensure that the web interface is simple, clear, easy to navigate and provides good user interaction. Reduced interference: reduced pop-up advertising and loading time on pages and increased user satisfaction。
Ongoing monitoring and optimization
