Suzuki had been in china for years and had left suddenly in 2018, when a lot of people felt that it was too stubborn to stay in the car business and refused to adapt to the chinese market. It's 2026. Eight years. How's suzuki
The chinese market was a treasure for suzuki。
In 1984, the reform and opening-up began with the introduction of spare parts for local plant assembly. In 1993, changan and changan cars were jointly financed for the construction of an suzuki, and in 1995 they joined chang ha suzuki。
Autumn, beidou, antelope, rain swallows and jimney cars were on fire as soon as they came on the market. They were expensive, low-priced, durable and suited to the needs of the chinese at the time。
In 2003, the volume fell to 100,000, and the antelope became the main taxi driver. A record 23,000 a month was sold in march 2011. In those years, suzuki worked deep in china, and the driver's feedback was stable, flexible and well-known。
However, the market has changed, the chinese economy has taken off, the income of the people has risen, and the purchase of cars is no longer just an attempt to run, and it has begun to talk about the size of space and the size of the yard. Longer cars are popular, odie bmw has l, and the national cars follow. Suzuki's car style does not allow the development of medium-sized vehicles or suvs。
Moreover, japan is small and has a market for small cars, but china is not the same, with a large number of brands and strong competitions, such as the shares of the pentagon, biadi, honda and bmw mini. Suzuki's tops felt that they had lost their colors and insisted on new rain swallows and new oscillations, resulting in a decline in sales from 2012。
There were 267,000 in 2014, 200,000 in 2015 by 21. 6 per cent and 167,000 in 2016 by 16. 2 per cent. In the first half of 2017, $26,000 represented a decrease of 47. 3 per cent over the same period, and 86,000 long-term aniki lost $8. 48 million. The day of the distributors has become more difficult and the number of closed shops has increased。
The first half of 2018 continued to be bleak, with chang ha suzuki's shareholding transferred to china in june, chang an suzuki's one-dollar share in september and suzuki's official exit. Suzuki said at that time that he would not compromise with china, meaning he would stick to the road and not bow to the market。
After the exit, suzuki turned to india, a place with a large population and an economy just beginning, like china in the 1980s, where people loved cheap cars。
Suzuki, through maruti suzuki, built a factory in india, and the cars were still small, and swift, wagonr and brezza sold well. Global sales in 2018 were 32. 24 million, while india accounted for 51. 3 per cent and exceeded $1. 6 million. The increase continued in 2019, with a decline in the volume of the epidemic in 2020, but rebounded by 2. 76 million in 2021, with india taking the lead。
In 2022, the global volume of $2. 968 million increased by 7. 4 per cent, india accounted for half of $1. 613 million and exports amounted to 263,000. The total cost of new cars in india was $4. 25 million, and suzuki's share was already over 40 per cent. India returned to pre-epidemic levels by car in 2023, with suzuki suv brezza selling the heat, but the overall share is still declining。
By 2024, competition in india had intensified, with modern, indian towers taking land and suzuki's share falling to around 40 per cent. There is a large middle-income layer, the suv is popular, suzuki is slow to cope, and the global sales volume has been reduced by 9,000 in 2024。
Suzuki-kun suzuki said india is a little dark. However, the company did not stop, with a cumulative increase of 3 million by 5 per cent in january-november 2024, bringing production closer to the day. Global sales fluctuated, affected by a shortage of semiconductors, and production declined further in the second half of the year in north america, but india pushed the whole picture。
Suzuki left the sino-american market, but did well in india, and in the 2025 fiscal year he could jump to japan's second-largest car company, surpassing honda。
Future suzuki looks at ev, the first suv e vitara output in india in spring 2025, supplied to toyota oem. The plan is to invest 8 billion knives in india in five or six years to build a fifth plant, with an annual production of 1 million, to locate an export base. The gujarat hansarpur plant was expanded to 1 million capacity。
India's electricity policy is in disarray, but suzuki is growing in opposition to demand. The global automobile market is also looking forward to 2026, with suzuki relying on india for heavy, high-risk but high-cost development and high-competitive ev prices. If ev wins, growth will be stable; otherwise, car strategies will encounter bottlenecks。
For eight years, suzuki didn't regret it. The exit from china was a timely loss, the chinese market was large, but suzuki cars were inadequate, new sources of energy did not keep up, and losses were greater. In india, where sales are the top 10 in the world, profits depend on them。
After suzuki left, chinese brands were empty, and mitsubishi biadi and others took the share of small cars。
