From the top of the field to ordinary people's daily sports, every break of the limit also provides a demanding trial and visual display of sports supplies。
In recent years, there has been an upsurge in physical fitness among the populationRace economyThe sustained warming has led to a sustained increase in the size of the sporting goods market. The latest data show that the total output from the manufacture and sale of sports items has exceeded $2 trillion. But the other side of the “hot” is the end of the era of entry and division, with competition in the industry. Research data show that, with the exception of a few autonomous brands, the average number of days of stock turnover in the industry exceeds 140。
The manufacture of sporting goods is one of my leading industries and was included last year in the provincial priority industrial chains and in the marking industry chain for light work. How can we outrun growth acceleration on such a recognized “gold track”? It's not about production and researchShandongBusinesses are looking for answers on multiple dimensions。
How can we borrow the east wind
2026 yellow river pass international road bicycling race, which recently ended at the east camp. As an important stop for the asian tour, registered by the international cycling union (uci), the competition attracted well-known teams of professional road bikes, such as the rotor-sundu intercontinental team. However, it is not only athletes who enter the arena。
"we are the co-owners of this competition, and we also integrate the leopard bicycles." zhiyong, managing director, tarzan sports industries group, said . The leopard bicycle, which had been in the circle of the olympics many years ago, has now become a “war truck” for multinational teams. In zhiyong's view, the event is not just a display window to achieve universal olympic quality sharing, but it is a “test site” for product development, validation and professional endorsement. It was described that tarzan sports was considering the introduction of an event as a new product。
Audiences cheered for the game, but always saw the freedom to set running shoes on the feet of athletes, the bats in their hands, and the robes in their arms. “the competition not only brings traffic, but also, and more importantly, allows consumers to feel directly the suitability of the product to their own needs and to reduce significantly the poor supply and demand information.” zhao fenghua, vice-president of the pike sports association in shandong province, referring to the 6 june picball superball convergence in shandong province, stated that, while picball was an emerging movement, there were already a large number of groups consulting to buy related products, and more companies were exploring the direction of transition through the competition. “beside the bat, the shoes, the bags and the clothing are not of the same type at present, and manufacturing firms need only add to their original base, which is a relatively fast path of production research and development.”
The shanghai city corporation, which has sport as one of its core blocks, has taken the permanent right to host the atp shanghai masters in a market-based manner and the exclusive right to operate globally, thereby generating industrial and even urban dividends that have served as a landmark for many years. While the prize in the race is considerable, taking off is not easy。
Currently, most of the partners in the top international competitions have been taken over by well-known brands at the international and national levels, with long contracts and numerous exclusion clauses. There is still a “relative” for local competitions, but there is also very limited exposure for indigenous enterprises. If the stock pattern is bypassed and home-grown incubation ip, sports goods manufacturing firms and race operators must face the long and costly cycle of trust-building。
The case of the dms championship qualifications may provide a point of reference. This high-end gymnasium competition in the country, which has never been held before in a county city, has been held in cooperation with the ningjin enterprise and has been held on several occasions. The general manager of shandong beard sports equipment ltd. Revealed that the competition had been conducted mainly in cooperation with local associations, but that companies had broken the rules and made proactive contacts, offering services that were higher than the expectations of the other party, which had led to cooperation, and that the branding effect of physical fitness equipment had been magnified in enterprises and even in regions。
Smart transitionThere are rules
You're going to have an ai coach from the moment you get into the gym and get to know your body through a physical checkup. - the data flow seamlessly between the various types of fitness equipment, which, in the moment of identification, can “read” your need for exercise and give personalized “sport prescriptions” and achieve “one person, one package”。
Is this your intellectual sport? At the 42nd china international sports fair, the ai large model science and health platform, developed by qingxie pais health technology co. Ltd. On its own initiative, brought together the core competencies of intelligent body measurements, ai assessments, scientific prescriptions, fitness programmes and so forth, aiming to promote the upgrading of fitness services from standardization to intellectualization and individualization. On 1 june, the company further disclosed that it intended to continue to add smart sports through its wholly owned subsidiary in hainan。
The needs of health management, ageing response and youth health upgrading continue to be released, and mass fitness is being developed from “swirling” to “feeling” to more rational science management. On the other hand, competition for the assimilation of traditional equipment has intensified. “there is a clear trend towards the intellectual upgrading of the fitness equipment industry.” liu hongtao, chairman and managing director of inpeas health technology co. Ltd。
For equipment manufacturers, this is not as simple as adding a few intelligent features. In order to truly make intellectualization work, the key is to use its own advantages to find a quasi-track logic。
Empis is working on the need for specialized training and training process data analysis, documentation and feedback from the sports and fitness population, working in tandem with smart hardware at both ends of the software system and moving from a hardware terminal to a full-cycle health management carrier. At the same time, the network of aggregates, sports health algorithms and new materials are being used to deepen synergies in productive research and development。
In the early stages of the transition to cooperate in the development of software bottlenecks, shandong ingido health industries ltd. Is following another path; after a long period of accumulation of talent and technology, in the production of solar-lighted electron devices, outsourcing is gradually being converted to home-grown or even outgroceries, and electronic device production is becoming a new profit orientation for enterprises。
Up and down, shake hands, bring the resources together
At the 2026 hymn fair, which recently came to an end, the foreign vip purchaser had intended to purchase more than $60 million. It was pointed out by industry that this “flammation” represented a medium- and long-term trend, but was based on cold-hot fragmentation rather than on a generalized dividend。
According to the data, the sports industry is wide-ranging, with up to 178 sports-related national economic subgroups, while the production of sporting goods is the core hub that cuts through the up and down of the industrial chain. “sundong has a solid basis for manufacturing, while at the same time it has a good track record and a fertile ground for the development of sports goods. In the current period of accelerated card shuffles, the key is to achieve "from big to strong" through integration optimization。
For example, there is now a greater use of traditional business thinking in connection with industry and competitions. Rather than being involved in the operation from the outset, it is difficult for a single operator to find resources and create synergies。
At the end of may, the shandong sports races integration and development alliance was unveiled, with membership in areas such as the manufacture of sports equipment, competition services, the operation of premises, financial services and research institutes. “sport production enterprises have good products, but there is a lack of large-flow distribution channels, and the suitability of products and market demand needs needs to be improved; the organizers of the event also look forward to ensuring the conduct and quality of the competition by means of well-informed and compatible enterprises.” the deputy director of the light engineering and textile industry division of the provincial office of industrial affairs, jiu fu, a platform for interfacing and synergetic cooperation, has been instrumental in creating an industrial ecology that integrates innovative development in a multi-industry context and is expected to lead to a virtuous cycle of “producing and producing competitions”。
In february this year, shandong launched a financial empowerment initiative to mark the high-quality development of the industry chain, of which the bank of ziru is the provincial leader。
“the production of front-end equipment, the organization of mid-range events, the operation of up- and down-stream supply and marketing, the construction of industrial parks, and the wide-ranging nature of the sporting goods industry chain, vary significantly from one subject to another.” han peng cheng, senior operations manager, banking department, ziru banking corporation, said that banks could leapfrog traditional credit thinking and innovate to create exclusive credit product systems. In the case of soft loans in sports manufacturing, for example, creditable qualifications such as corporate quality awards, provincial brand qualifications, first set, innovation platforms, etc. Can be converted into letters of credit and “soft power” sets can be used as “hard leverage” for financing. In ningjin alone, the bank of ziru has provided comprehensive financial services to more than 30 core and supporting companies in the local fitness equipment industry, with loans totalling more than $1 billion。
