It's a free platform to search for traffic, and when customers search things, priority is given to your shop and medicine。
How did the o2o platform rank you
It's the same logic as we used to search web pages. When users search “night delivery” “near pharmacies”, the system looks at the correctness of your keywords and then at the combined weight of your shop, such as the small number of orders and the low rating, and then the speed of distribution, the quality of evaluation and irregularities。
Simple: you have to make the platform feel like you're a high-match, low-key, fast-forward businessman, and it wants to put you in the front row. So, at the heart of our optimization — burying the buried word, slamming the shop base, keeping the service reputation and compliance details chained — the ranking is slowly coming up。
From selected words, titles to page layout
First of all, you have to go over the words that customers usually search for. There are several categories: geographical terms (in your city, small area, landmarks, a few kilometres), prescription terms (in half an hour, late-night drugs, 24 hours of business), scene words (inventable medicine, chronic illness, children's medicine, home-based medicine), plus trust words (medical security cards, chemist's consultations, physical security). Write down these words and use them directly when writing titles and profiles。
The name of the shop is the highest weight, and the formula is “brand name + area + distribution speed + health insurance”, so be brief. The heading of the item is also based on the idea of “geographical + symptoms + drug name + service”. The shop brief takes the long-tail search words with them。
The page layout also ignores the advantages of the first gold location for emergency drugs, slow-disease drugs and the “24-hour open” “pharmacists on duty” “medical swipe cards”. It's a nice name, for example, not to say "thermal pain" or "circle fever." the commodity detail begins with a clear distribution range and service advantages, with appropriate core keywords in the body。
In addition, local information must be harmonized, with the same name, address, telephone, location of platforms such as corporatism, poignant shopping and gothic maps, with a difference of more than 50 metres. Map store was identified and door-to-door photographs, qualifications, service labels were posted so that local search exposure could be secured。
Steady evaluation, distribution and compliance
Usually, customers can be properly guided to write good reviews, such as “good delivery”, “so easy to buy in the middle of the night”, “so easy to buy” with more good ratings with keywords, and the platform will give extra traffic. For distribution, about 3 kilometres in the daytime, a slight contraction in the night, as long as possible, and the number of overtime falls quickly. If you've got a bad rating, do it quickly. Don't let it fall. The old guy's got a little discount, he's got a high repurchase rate, and the platform algorithm likes you better。
The last line is the compliance line, which is definitely not to be touched. Prescription drugs are sold in accordance with the rules, and the words “the effects of the cure” are not written in the text, and medical insurance is able to brush them, and cannot be said to be true. In the event of non-compliance, the weight drops, the merchandise is light, and all the previous efforts are wasted。
Take it as a whole, step by step: consolidate basic information across the platform, then optimize the title and page, then refine the map door store information, then manage distribution and evaluation and eventually comply with compliance. The day-to-day details were slowly sharpened and exposure and orders naturally rose。
B2c platform
On the b2c platform, skycat, kyoto, the users searched the medicine itself, not your shop. The logic of the system's ranking is different from that of o2o, which is mainly the following:
I. B2c rankings
Keyword to match: is there a user-searched word in your commodity title, the first threshold in the ranking。
The right to commodities is important: to put it bluntly, it's the sales of your commodity link, the ratings, the hits. The new drugs, the platform will support the “fresh flow period”, which needs to be washed up。
Store services need to be stable: the platform will have a service rating, including speed of response, speed of delivery, after-sales processing and late delivery. High-spectrum shops, the search sequence will be forward。
Compliance cannot be overlined: the prescription drugs can only flow through natural searches and cannot be advertised, so natural searches are more important. Nor can the prohibited term “root” be found in the text。
To sum up, b2c does the seo, which is to write the title of the product, keep the service steady, sell it and rate it well, so that the platform can feel that your product is relevant and reliable, and it's natural to put you forward。
Core in commodity headings and services min
1. Commodity headings are the highest priority
In the b2c platform, the title is the user's first door to you. Take the skycat, for example, and don't waste up to 60 words in the title。
Title formula: brand name + generic drug name + content specification + market hot word + long end word
Take the example: "black cloud mountain, 10 g*9 bags of cold fever, snorting slugs."
A few word-selection techniques: select words that are highly relevant to the commodity, don't rush, choose words that search for a large number of people but few online goods, compete small, add a different word to the title, and some users type wrong words。
2. Main chart directly affects the rate of hits
The result of the search is to look at the title before the main map. Main chart optimized direction:
It needs to be visualized, and the medicine box is complete and organized. The stakes need to be highlighted, such as "go to xx dollars" and "officially authorized" guarantees
Note: prescription drug master maps can only be packaged with drugs and cannot self-employ efficacy statements
3. Services determine whether you can get more traffic
The mission's b2c express operation has clear service sub-rules that directly affect the search for ranking and eligibility for activities:
Client service experience (20% weight): the user must respond in 60 seconds, as soon as possible
Logistics experience (40 per cent weight): collection within 24 hours, with an average time limit of 2. 3 days at a high point
After-sale experience (10 per cent): refunds must be processed quickly and without delay
Commodity experience (30 per cent weight): few complaints about commodity problems, broken packaging, misdelivery, expired
4. Use of packages and associated sales to solicit unit prices
Once the individual product is brought in, the conversion can be improved through the setup:
Standard package (1 box)
Gift package (buying drugs for related gifts but not medicines, violations)
Brief summary: the core action of b2c is to refine the title and the master map, to stabilize services and logistics, and to raise the per capita price with a package。
What about product layout and long-term maintenance
1. Three-tiered layout of products
Star-blowing: take one or two of the usual drugs to class five, take the lead
The waist product: replicating the explosive experience and making more sales, which are the main contributors to profits
High sales: low but fast, to compete for market share
2. The 15 days prior to the launch of the new product is critical
New products have just been installed with flow support, with rapid build-up and evaluation within 15 days. There are a number of ways in which compliance can be achieved, such as recall, exposure on the front page of the shop, and referral, so that new products can be sold on a base basis as soon as possible。
Evaluation management and question-and-answer maintenance
Good assessments are cumulative and poor assessments are processed in a timely manner. The user question and answer panel is also focused, and questions are answered in a timely manner and professional。
4. Red line of compliance not to be touched
Prescription drugs can't be advertised, only by nature
You can't use the words "most of all" "first of all" in a file
It's against the law to buy drugs, but to give them to non-medicine products
Long-term rhythm
Daily: changes in the ranking of service points, core commodities
Weekly: read competition prices and promotions and adjust their strategies
Monthly: rewind which keywords bring in traffic and optimize the title
Quarterly: new content (e. G. Health general articles, drug guides), long tail flow
In the face of an increasingly intense market environment, the challenge is not to escape, to adapt to new changes in the spirit of hardworking and to seek new breakthroughs in the climber mentality. Technical and operational services for pharmacies to transform new retail sales, reduce costs and expand distribution channels; large data empowerment for pharmacies to achieve rapid establishment of a national b2c distribution network based on data and o2o channels; and a series of services for partners such as a coalition pharmacy, supply chain, internet hospital, interconnectivity across platforms and the construction of a chain of links in the pharmaceutical industry。
