A lot of people start thinking about seo when they're finished with the website, and when they find that traffic's not coming up, they look back and know — a lot of problems have been buried since the first day。
It doesn't talk about deep theories, it's about the basic understandings of "good to know". If your website isn't on, it's time. If it's done, it's not too late, at least it'll stop。
One, google isn't real, but it looks at your website like a man
Many newcomers think that seo is a bunch of keywords and links, but this idea was out of date ten years ago。
Now google's core logic, let's just say, is there real value to the user in your content。
It grabs your pages by reptiles, then it uses algorithms to determine whether your content is responding to the user's questions seriously, or is it collating or making a mess. Google’s core algorithms update (especially helpful co.)The direction is to push down what's written for ranking, and push what really helps。
So on the first day of the station, the first idea in your mind is that you read it to the user, and by the way, to google. The other way around -- you read it to google, the users can't read it, and google can see it。
Ii. Domain names and website structures, not designed at first and changed at great cost
Domain name selection
You don't have to pursue perfect short domain names, but there are a few rules:
Website structure
The structure of the website is the most easily neglected and the most difficult to repair after the fact。
The ideal structure is flattening -- from the front page to any piece of content, preferably no more than three hits. The deeper the hierarchy, the more likely the google reptiles will not climb, your content will be written in white。
For example:
Good structure. First page classification page articles (2 floors)
poor structure
first page first level of classification second level of classification third level of classification article 4
In addition, the url should remain concise and meaningful. Xxxx. Com/seo-tips are much better than xxxx. Com/? P=1234, which allows users and search engines to read at first glance what this page says。
Iii. Technical seo: several basic concepts that are not programmers and understand https are standard
In 2026, the absence of https on the website was essentially equivalent to self-destruct of the wall. Google explicitly uses https as one of the ranking signals, and the browser will also display a "unsafe" warning to the http site, and when users see this, the jump rate goes up。
The cost of obtaining ssl certificates is now low, and many hosts provide them directly free of charge, without any reason not to。
Website speed. One second slow, more than one user lost
Google uses core web vitals (core web-based indicators) to quantify user experiences, where loading speed is the highest priority。
Several common problems affecting speed:
Check your page with google pageped insights, which tells you exactly what's wrong。
Move end priority
Google now uses the mobile-first index, which means that it depends primarily on the mobile version of your website, not the desktop version。
If your web site is too small on the phone, the buttons are too tight and you need to roll horizontally these experience problems are directly reflected in the ranking。
Iv. Keyword study: not a hot word, a "war worth fighting"
A lot of people came up and looked at the most searchable words, and it turned out that they were all big brands that occupied the first three pages, with no chance at the new station。
In the early stages of the construction, the keyword strategy should be to find a medium search volume, a low level of competition and a long end to your business。
What's a long end
The new station has just begun, starting with long lines, making it easier to see changes in ranking within three to six months instead of two years on page 10。
Tool recommendations:
V. Context: don't let the pseudonym "renewing frequency" slip
Many online articles say, "to keep up to date every day," which is correct in itself, but many get the wrong point。
Google isn't looking at how hard you're updating, it's how valuable you are in every piece。
A 2,000-word article that is carefully researched, structured and truly user-friendly is much more helpful to rankings than 10 compact 500 words of hydrology。
Several basic criteria of content quality:
With regard to e-e-a-t (experience, professionalism, authority, credibility), this is the google framework for assessing the quality of content, with a particular impact on health, finance and legal websites. If your web site addresses these areas, the author's information, source references and content depth are of particular importance。
Vi. Google search consele: free, but ignored by many newcomers
One of the things we're going to do on the first day of the building: go google search coNsole validates your website and submits it to sitemap。
These two steps are done so google can find and index your page more quickly. The light built the website to wait for google to climb, which could take a long time。
Search console can tell you:
The tool is free, the data comes from google firsthand, and it's a waste of information without looking。
Vii. BacklInks: understand it, but don't hold onto it from the start
The outer links are links to other websites and are one of google's important signals of authority。
But instead of spending time brushing the outer chain, the new station should start with content and technology. The reason is simple: if your content is worthless, the outside chain is bought and the ranking is not kept; if you use low-quality outer-chain farms, it could trigger google's manual punishment。
The correct way to build the outer chain is to create what is worthy of reference and then make valuable exposures to industry-related platforms, forums, media and naturally attract the outside chain。
The process is slow, but solid。
Summary: list of seos on the first day of construction
Something to do
Importance
Select a clean, unhistorical domain name
Website structure flattens. Urls make sense
Install https
Optimizing web load speed
Make sure that the moving end experience is normal
Register and configure google search consortium
Commit xml site
Do basic keyword research, find a long end
Start writing materially useful to users
Seo doesn't have a shortcut, but there's a difference between "the path to the pit" and "the path to the less curved path"。
On the first day of the construction, the basic awareness was set right and every step behind it could be put on the ground. In turn, after six months of discovering that there was no growth in traffic, many problems had to be pushed back — that was a real loss。
