Young people who can't afford to eat, this time they're after the hotel self-help
White people are weak, they're tired of working boxes, they've closed their adult snack tables, they're chinese, they're too far from the community canteens. The food problems of this generation of young people still do not seem to have been better addressed。
Fortunately, young people never give up their search for food and think forever. No, someone's been watching the hotel self-help lately
During the previous period, the posting of an internet player on one of the platforms had led to tens of thousands of discussions, who indicated that they had purchased a limited number of 10 annual buffet cards worth $12,888。
According to the netizens, the hotel is only three minutes away from the company, without an appointment, to eat. Three meals a day. It's like a canteen。
If you eat three meals a day, it's only $13, not more than $40 a day
"what's more expensive than five stars of self-help?"
“five star hotel self-help”, shared by the internet friend, is not only a variety of fruits and sweets, but also a variety of ribs, garlic lobsters, fowl walls, roasted pork, and so on, as well as home-made sour powder, which is both full and well-fed, which is called the “top-edit community canteen”。
It's scary to say 12888, but it's quick to look back. Not only is the quality of the food guaranteed, but it's no different from taking a holiday abroad to go to a hotel after eating it while enjoying the beauty。
At present, he is one of the most envious people on the internet, as well as a painful determination to save money, and one day one of the five-star hotels will not be able to pay for its own self-service card and lose a good year。
`self-help' in top-end community canteens, hotel restaurants starting to pile up `pushing self-help card'
Indeed, the launch of the annual buffet card at the hotel is not new。
Many hotels have competed for a self-help card or a monthly card: for example, shanghai's bolange hotel, $498 for a 30-day breakfast, which has been converted to $16. 6 a meal, with tofu flowers, tarts, waffles, almond eggs, etc., and a cup of coffee。
There is a self-service lunch card for 3580 dollars at the tianjin riggin hotel; a yearly card for the palm springs fairmont hotel in chengdu; and a double self-service dinner for 9999 dollars..
In the past, the introduction of annual self-help cards by hotels has often been reflected in marketing measures, only at special nodes such as openings or anniversaries and limited sales。
Today, however, “go to the hotel” is becoming an alternative way of life for young people. A small number of people may stay at a luxury hotel for two days on weekends as an alternative, working on their own, more on a limited-budget basis, choosing only one voucher and a buffet at a luxury hotel。
In particular, hotel breakfasts without much budget, the high level of hotel environments and the abundance of breakfasts make breakfasts a very ritualistic event that can hardly be left alive and open a new day。
At the same time, there is an increasing number of high-end, personality-based social restaurants in the market, as well as an increasing impact on hotel restaurants, and there are frequent "self-help annual cards" in hotels that convey the idea of expanding other ways to stabilize the flow of customers and raise the income of hotels。
To some extent, however, the emotional value of hotel self-help is greater than the food itself. This is also an area where hotel restaurants are superior to social meals。
Is 35 a day really going to work? Can the "self-help card" be a new food and drinker
On social platforms, except for "is the $35-day hotel self-help really working?" in addition to the debate on this issue, a number of internet users have started to recommend a “self-help card for restaurants”. A restaurant owner caught him immediately, saying in the heat that “his own door shop will introduce a self-help card”。
But can a self-help card really be a new way to feed? It's probably going to take a long time。
On the one hand, this model is more market-based than profit. The annual hotel buffet card is calculated on average on a daily basis, at prices well below those of the gate market. Businesses attract customers at lower prices than market buffets。
On the other hand, social catering itself has many advantages. Above all, it is flexible enough. With the current upward trend in consumption, social catering can create unique and multifaceted choices in the renovation, design and characteristics of the store, meeting the diverse needs and preferences of customers. But there are relatively few innovations that hotel restaurants can make。
In the end, it may be asked whether the model of a self-help card, which can be bought and sold with a hammer and no more fear of repurchase rates, could be emulated for a catering owner
Last month, a flyer from a cafeteria in guangxi gui was brought to the attention of netizens, claiming a maximum of $20,000 to become a free member for life。
However, the owner of the restaurant indicated that the preferential scheme had been in place for about a year and that no one had been charged $20,000 to date。
This has attracted the attention of a number of netizens, despite the fact that the boss has repeatedly stated that the closing is a refund, “how much has been consumed, and the rest is returned, which is fair and fair”. However, a lot of netizens say that they are the ones who are wrong。
"let me eat for free for a year, and i'll flush 100 million for the next year."
"in 200, i hesitate for a long time
"it's the essence of being a member."
So, a self-help card model, with a threshold, would be more friendly to a caterer whose quality is too hard and whose reputations are deep。
