On 29 january, the interface news reported that wang fong, chairman of the pofeng wine industry, had recently revealed that the first strategic nationwideization of the pofun wine industry in 2022 had resulted in a breakthrough in niche business layouts in 12 provincial markets outside the province, with a 50 per cent annual increase in revenue and a rise in brand value to $24. 3 billion. In 2023, the introduction of 300,000 boxes of finished alcohol in the firm will support the upgrading of the bottle cycle. The company will also vigorously promote the construction of 1,200 acres of new industrial parks to support production capacity needs and build eco-breeding demonstration bases。
The bounty wine industry, which is famous as henan's wine, is moving out of the capital market。
The assistant chairman and deputy general manager of the pounding wine industry, xu young-jee, has publicly stated that the promotion radius of the pounding wine industry has moved from henan and the provinces surrounding henan to the whole country, and that, under a large branding strategy, the poffon industry has been driven by two value points, namely, “golder wine” and “single fragrance”, and has made great strides towards nationalization. In the first half of 2022, revenues from the sale of wine in the rich and rich industry grew by more than 80 per cent, and commercial contracts and market breakthroughs were achieved in several provinces and municipalities, including shandong, hunan and shenzhen, with the initial success of the nationalization scheme。
Despite the strong and steady move towards nationalization, the results have not been significant in terms of external market performance。
In response to the layout of the market outside the province, the interface visited some of the final markets in beijing and found that there were few products under the banner of the pofung industry among large-scale businesses, including wal-mart, supermarkets and kyo long. In addition, during a previous visit to the chengdu market, the interface news found that it was difficult to find a product under the banner of the po-foot liquor industry in parts of chengdu's terminal hotels, shops and restaurants。
In addition, the interface news log-in at the po fong tin cat flag shop found that the best product currently sold in the shop was 50 degrees of qingxiang, a quality 30 food bar of over 1,100 ml and a monthly sale of over 100。
In this connection, it is pointed out that: “the bounty industry, which chooses to move out of the provincial market, is not insured and is currently affected by the sinking of the famous white liquor, and its internal share of the bounty industry is being eroded, resulting in a precarious market base in the province. In addition, the products that had previously been working with hbw, fat tung tung, had not brought substantial progress, but had hurt brand power.”
Indeed, from the preparation of the wine, the “six golden flowers” to the fact that market share is now being squeezed, it is not difficult to see how much pressure has been placed on the po-founding industry, both on its high-end path and on its nationalization process。
After the first extension project, which took place in 1977, and 16 years later, the botung wine industry began the second extension project in 1993. But a fire broke the financial chain in the pounds. Despite the fact that in 1997 the pounds industry was transformed by the state-run bounty company to form the bounty group, the bounty until 2002 was still in debt and had to face a situation of change。
With many pushers, in october 2002 hbg co-financed the establishment of pboc, which accounts for 85 per cent of total equity. At a cost of $2. 6 million per year, the new company rents equipment and premises for the bourbon group for production and uses intangible assets such as bourbon group trademarks free of charge。
For the poignant wine industry, during the mastership of the hbw, there was a wave of fame and loss. In the meantime, the hb has spent a lot of money adverting for bounty, making the pounty industry famous for a while. At the same time, he miscalculated the market situation, allowing the wine factory and the wind to make a strong wine market. Since then, the price has been stagnating, leading the buffalo group to file a bankruptcy application with the court in july 2003 on grounds of insolvency。
“during the changeover in the pounds, there was a shift from fragrance to fragrance, which happens to be the strong years of fragrance. On the other hand, the rapid rise of a large number of fragrances and the seizure of the original share of the rich wine industry in the henan market led to difficulties in recovering both the market share and the product price system, despite the return of the latter to clean white wine。
Today, the henan province liquor bar association has also set a clear target for the pount wine industry when it is collectively usurped by henan. In june last year, the henan province programme of action for the revival and development of the wine industry (2022-2025) explicitly stated that “by 2025, henan province will have managed to sell white wine at a scale of $26 billion”. Of these, the po-feng wine industry strives to reach 2. 6 billion yuan。
It was further pointed out that what was needed now was not a rush to expand the national distribution map, but to further consolidate the market share of the capital, while promoting sales in the provinces and surrounding cities, creating a long-term and stable distribution area。
