Looking back at the major changes in the history of human drinking water, from natural river water, well water to piped water, barrel water, direct drinking water, every generation of drinking water is not driven by “health”. At a time when the form of water pollution is severe, the need for a healthy life calls again for a new generation of drinking water。
17 septemberHailThe launch of water purification fall new products will take place in zhengzhou. In contrast to the usual launch of new products, the summit was more like a new “milestone” in the water-purification industry, where haile water was the first to launch a “minewater-purificationer” in the water-purification machine, a “minewater-survival” series of water-purification machines networked by casades, a full-time series of water-purification machines networked by heil, and the official introduction of the “connection payments” function in the water-purification industry to provide an unattributed pay experience for users, marking the full entry of the water-purification industry.”Healthy water“and “payment” for the initiative to serve a new era。
In the post-epidemic era, the iterative code behind water consumption demand
As the “star of tomorrow” in the domestic electricity industry, the bright prospects for the water purification industry are almost foreseeable. At the national level, the demand for clean drinking water in urban and rural areas is increasing as the standard of living increases. According to maslow's demand-level theory, cleanness, naturally, is the first level of consumer demand for the water purification industry; after that, it is safe, i. E. Through adequate purification and filtration, to ensure that the water contains no substance harmful to the human body and is clean and pure. For the time being, most water purification units in the industry meet this requirement。
Does this mean that the water purification industry has reached the ceiling in terms of meeting user needs
The answer is no。
Particularly as a result of the epidemic early this year, people's need for life goes beyond security to “health”. In terms of “drinking water”, this is an essential part of a healthy life. While 70 per cent of the current products of water purification machines in the industry are ro machines, the current ro function emphasizes pure safety and complete cleanness, but one of the most important problems with this type of product is that it filters minerals that are useful to humans while removing heavy metals, so that the filters are called safe water, but not healthy water。
This clearly does not meet the new needs of users. Moreover, in using water purification machines, the use of cores and the different needs for water quality in different life scenarios are key to influencing their use experience. In this context, haile pioneered the need for the industry to evolve from the provision of “safe water” to the provision of “healthy water” to truly meet consumer demand for healthy consumption。
Whoever knows what's needed, he knows the industry
For products, consumer demand is the basis and core of their iterative generation. The water purification industry also needs this iterative password in the face of consumer demand for “healthy water” in the post-epidemic era. But not all brands can develop changes in user needs in the first place. For water purification brands, those who are closer to users are at the front end of the industry。
In this race, the lead was hal again。
In september last year, heil water purification was first introduced as a networked water cleaner, and three months later the project technical requirements for networked water cleaners, developed by heil water cleaning, was officially launched; in april this year, heil water cleaning, together with the china quality testing association's expert committee on water cleaning equipment, and the china institute of electrical and electrical research's institute of environmental and health-related products, pioneered the release of the standards for the safety of antiviral antiviral materials in china's water cleaning industry, china's health standards for mineralization in china's water cleaning industry; on 19 august, haire clean water led the development of china's standards for generic technical requirements for netting water machines。
From product upgrading to standard formation, hale water purification is becoming a leader in this area. Beyond this, haile has focused on the pains of the users' need for healthy drinking water, breaking r. A.'s occupation of the “half-mile mountain” in the industry, restoring the driving force of the upgrading of the water-purification industry to its base — water quality — and spearheading the development of the two main solutions of the “rich mineral water-purification machine” and “first glass of water to drink” within the industry。
Scientific research has shown that thorium is an indispensable trace element of the human body and that its prolonged ingestion can effectively improve the biological enzyme activity of the organism. The cassade networked water cleaning whale “founding water” series, which is based on a completely upgraded “proprietary speed 4. 0 high-precision backspermation technology”, extracts core material from natural rocks in longevity village in guangxi-baima, simulates natural mineral water formation processes through pcc modifications and tracer matching techniques, not only high-precision filtering of harmful impurities such as viruses, bacteria, heavy metals, antibiotics, etc. In water, but also better equips drinking water with minerals such as thorium, while supplementing water with integrated body demand for minerals。
New solutions have emerged to the pain point where the first glass of water, tds, is too high for direct drinking to be produced after some time on-call: a full-time series of water purification machines connected to hale. When the machine ceases to work, regular water washes the membranes, truly retaining the membranes free of water and guaranteeing the healthy quality of the first glass of water. A combination of the ai full-time visualization system, which connects the hailewich to ap, allows three screens of intellectual control through machine screens, tap screens, mobile screens, and full-time visibility of water quality and filter core life。
It is worth mentioning that this time hale also achieved the launching of a “connection payments” worldwide in the water purification sector. With the help of an inter-connected water purification machine, hale water purification provides users with a “3 big active service” — a proactive perception of user needs, a proactive tailoring of scenes, active network payments, and a seamless flow of wisdom from which users can access healthy drinking water scenes without difficulty。
The essence of this function, in addition to the “three active services”, is a comprehensive upgrading of the “healthy water” standard. With the user's authorization of the networking water cleaning machine, the "network payment" will proactively initiate data collection and needs analysis, customize all-weather, all-weather, clean, clean and protective solutions for users and address the pains encountered in the use of the cleaning machine and its services。
If the dichotomy of water quality pain points is still at the “technical” level, then meeting water needs in different user settings is more like an attempt across time。
The age of the networking of things, the clean water scene that connects everything
Indeed, as early as two years ago, heil's water purification, targeting different users, began to explore the use of drinking water in practical terms, using the four main scenes of intelligent mother and child, intelligent fungus, intelligent water conservation and long-lived wisdom。
After more than a year of exploration, the “four scenes” have been transformed into “a whole-of-the-clock all-wise intelligent combination of drinking water solutions”, creating a new business for future changes in the water purification sector. From a smart bedroom in a smart family, a smart living room, a smart kitchen, a smart bathroom, an intelligent balcony, to a rich business tour, offices, schools, airports, etc., it is possible to meet users ' individualized drinking water needs on a 24-hour basis。
In today's quality consumption for all, a truly market-based approach can only be achieved through brands that are far from winning the hearts of their users, effectively addressing user pain points and providing solutions that meet the needs of users ' experiences in a holistic manner in the age of 5gs。
Peter druk has said that the greatest danger of a time of turmoil is not the turmoil itself, but the logic of the past. When the web of things is entangled by the evolving demands of various modes of life production, those who are the first to capture the core will be in the hands of them. Whether the past two industrial revolutions or today's internet of things, the core has always been around “users”。
“in the age of the internet of things, technology is only a tool and a means, and the real hard and painful point is to build the scenes that users like.”
This means that the era of exploration of products has ended with technological upgrading alone, that the new logic needs to be re-recognized, that haile's clean water is undoubtedly at the forefront of this path, that the user-centred scenario solution replaces the product, and that haile is building a milestone in the era of industrial upgrading while meeting its needs。